Analyze paid acquisition performance at Toptal with SQL, Google Ads, and statistical modeling in a fully remote position. Guide efficient marketing investment. This Marketing Analyst measures channel and campaign performance for new businesses and M&A acquisitions. You will evaluate spend efficiency, funnel conversion, lead value, CAC, ROAS, and LTV. Your analysis will support budget allocation, channel strategy, forecasting, experimentation, and business decisions. Key Responsibilities:
Measure paid advertising performance across channels Diagnose spend efficiency and funnel conversion Build models and forecast marketing outcomes Test hypotheses and perform root cause analysis Recommend budget and channel strategy changes Requirements:
Bachelor’s degree required Three or more years in data or marketing analytics Paid media experience with LTV, CAC, and ROAS Strong mathematics, statistics, and business insight Ability to explain complex issues clearly Bring paid media measurement, forecasting, experimentation, and business insight to Toptal’s marketing analytics and acquisition decisions.
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Paid Acquisition Marketing Analyst in Montréal employer: Toptal
Toptal is an exceptional employer that fosters a dynamic and innovative work culture, allowing you to shape the future of AI-driven products in a fully remote environment. With a commitment to employee growth, Toptal provides opportunities for collaboration with top-tier talent across various disciplines, ensuring that your contributions are recognized and impactful. Join us to be part of a forward-thinking team where your expertise will drive meaningful change and where every day presents new challenges and rewards.
