Lifecycle Marketing Specialist in Burnaby

Timebomb Trading Inc. / FBOMB Trading Inc. is currently seeking a full-time Customer Lifecycle Marketing Specialist to join our dynamic team. In this role, you will play a pivotal role in enhancing customer loyalty and Lifetime Value (LTV) across multiple channels, such as Email, SMS, and Loyalty programs. Your contributions will be instrumental in increasing email signups, crafting compelling email campaigns, and managing our Yotpo loyalty program.

Your daily responsibilities will encompass a diverse range of tasks, including:

• Actively navigating the Klaviyo platform and promptly addressing new creative requests.
• Collaborating closely with the brand marketing team.
• Conducting meticulous analysis of recent A/B tests related to email campaigns and pop-ups.

Your sharp focus on metrics will involve closely monitoring key performance indicators, including open rates, time from signup to conversion, days to repeat purchases, cart abandonment conversion rates, and customer lifetime value.

Key Responsibilities:

• Coordinate the retention (email & SMS) calendar in collaboration with marketing, e-commerce, and product teams.
• Continuously optimize and update automated flows to drive brand loyalty and conversions throughout the customer lifecycle.
• Maintain and update transactional emails to accommodate seasonality and promotional events.
• Optimize pop-ups to collect emails/SMS based on seasonal promotions.
• Manage brand-hosted giveaways campaigns to drive email collection.
• Monitor APIs through Klaviyo and external partners to ensure accurate email collection.
• Expand email lists through E-commerce, Checkout, and Social touchpoints.
• Evaluate and select vendors, including Klaviyo.
• Execute SMS campaigns in alignment with marketing, e-commerce, and product teams.
• Encourage customer participation in the program through Email and SMS automation and campaigns.
• Collaborate with the e-commerce team to optimize the website for signups and redemptions.

Required Skills/Abilities:

• 3+ years of experience in retention marketing, including email template creation and campaign scheduling.
• 3+ years of experience with Klaviyo, specializing in retention and engagement.
• 3+ years of experience with a loyalty program similar to Yotpo Rewards.
• Strong analytical skills, including A/B testing for improving KPIs.
• Familiarity with email best practices and deliverability protocols.
• Experience with Shopify Plus.
• Ability to provide creative direction and collaborate with designers.
• Excellent time management, verbal, and written communication skills.
• Experience with SMS platforms such as Attentive and Postscript.
• Proficiency in crafting and editing email copy for DTC brands.
• Familiarity with design tools like Figma.
• Proficiency in Google Sheets/Excel.
• Data-driven mindset with the ability to analyze metrics and make informed recommendations.
• Strong communication and interpersonal skills for effective collaboration.
• Entrepreneurial spirit and adaptability in a fast-paced environment.

We offer comprehensive coverage of medical, dental, and vision benefits for employees, a generous employee discount for in-house brand purchases, team building activities, and an amenity room featuring video games, ping pong, and a skate ramp.