Director of AI Content Systems, Marketing

Remote (United States or Canada, minimum 4-hour overlap with US Eastern hours) | Marketing | Reports to: VP of Marketing

The role involves designing, building, and running the AI-powered system that turns product, customer, and expert knowledge into content that drives organic pipeline. You will not primarily write content but will be involved in content engineering, customizing WordPress, writing brand guidelines, and proofreading.

This is the first hire on a new team at Time Doctor, which operates like an engineering team focused on content production with clear specifications, repeatable systems, quality gates, and measured output. The team leverages AI, automation, freelancers, agencies, and subject-matter experts.

Who we are: Time Doctor is a workforce analytics platform that provides visibility for distributed teams to improve trust and performance. We serve remote, hybrid, and outsourced organizations worldwide, particularly in BPO, healthcare, and tech services. We are bootstrapped, profitable, and fully remote, with team members across 30+ countries.

What you'll own:

• Content strategy: Decide what we publish based on search demand, AI-search behavior, buyer questions, and revenue marketing priorities.
• The content production system: Design and run AI workflows, agents, prompt libraries, briefs, and QA gates to produce content at scale.
• Expert input pipeline: Build ways to capture knowledge from various sources and feed it into the system.
• Verbal and visual brand: Own voice, tone, and editorial standards.
• SEO and AI search (GEO): Own strategy for organic search and visibility in AI answers.
• The website: Own site architecture, content structure, conversion paths, and the website roadmap.
• Tooling and vendors: Choose and manage AI tools, automation platforms, and outside partners.

How you'll be measured: You will be responsible for organic leads, organic traffic, and AI + SEO search visibility.

What you'll manage and who you'll work with: You will build and manage content development, technical SEO/GEO implementation, and visual design, working with freelancers and contractors as needed.

Who you are:

• Must have 5+ years in B2B SaaS content, SEO, or growth marketing, including 1+ years leading a function or program.
• Experience building and running AI-powered content workflows.
• Hands-on with AI and automation tools.
• Comfortable tinkering with HTML and CSS.
• A track record of growing organic traffic and leads through SEO.
• Strong editorial judgment.
• Experience directing freelancers, agencies, and subject-matter experts.
• Think in systems and metrics.

Nice to have: Experience owning a B2B website roadmap and conversion optimization.

This role is not a fit if you want to be the primary writer or if your strength is CMS or content platform architecture rather than marketing outcomes.

Why this role: You will design the content system from the ground up, own real outcomes, and work AI-first from day one.

Our hiring approach: This is a full-time, 100% remote role. We are an equal opportunity employer and value diversity and inclusion.