At a Glance
- Tasks: Lead consumer insights to shape strategies for Canada's favourite QSR.
- Company: Join Restaurant Brands International, home to iconic brands like Tim Hortons and Burger King.
- Benefits: Competitive salary, bonuses, equity grants, and wellness programs.
- Other info: Collaborative in-office environment with excellent career growth opportunities.
- Why this job: Make a real impact on beloved brands while driving innovative consumer strategies.
- Qualifications: 5+ years in strategy or insights, strong communication skills, and AI fluency.
The predicted salary is between 130000 - 165000 $ per year.
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.
The Senior Manager of Insights is a key business leader who shapes the strategies for Canada's favourite QSR. This role is accountable for the impact of insight on decisions across the business — ensuring the best menu, the best guest experience, and marketing that resonates with all Canadians. It suits a strong communicator and strategist who is technically grounded in research methods. The ideal candidate thrives in a fast-paced environment and is always looking for new and exciting challenges.
Responsibilities
- Own the insight agenda for your portfolio and be accountable for the decisions it shapes.
- Proactively identify business issues and bring forward a fresh, well-argued perspective.
- Provide foresight: read leading signals across tracking, syndicated, first-party, competitive, and cultural data to anticipate where the guest, category, and business are heading.
- Influence senior stakeholders across the business; ensure the consumer voice shapes decisions early.
- Prioritize ruthlessly across a high volume of demand; protect team capacity for proactive, high-leverage work.
- Lead the development, execution, and evaluation of the custom and tracking research your portfolio needs.
- Build and own the team's first-party research capability.
- Build strong relationships with internal partners, suppliers, and agencies.
- Set the standard for how the team uses AI to compress execution and redeploy time to higher-value work.
- Present to senior stakeholders with storytelling that connects insight across the business to guide decisions.
- Lead the communication process and manage expectations on schedule and scope.
- Manage and develop a direct report, building strategic-partner capability on the team.
Qualifications
- Proven ability to lead and influence business decisions at a senior level.
- Minimum 5 years in a strategy or insights role.
- Strong business acumen and a track record as a strategic partner.
- A forward-looking read on the consumer and category.
- A storyteller with strong communication and presentation skills.
- Fluency with AI/GenAI tools and the judgment to set standards for their use.
- Extensive research craft across qualitative and quantitative methods.
- Strong curiosity and passion for the consumer; detail-oriented and well-organized.
- Retail/QSR experience an asset.
- PowerPoint and Excel proficiency assumed.
Base salary range of $130,000 – $165,000 CAD. This position may also be eligible for additional compensation in the form of equity grants pursuant to the Company’s long-term incentive plan. This posting is for an existing vacancy. RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.
Sr. Manager, Consumer Insights in Toronto employer: Tim Hortons
As a General Manager at Tim Hortons in Peterborough, you will be part of a beloved Canadian institution that values its employees and fosters a supportive work culture. With opportunities for professional growth and development, you will enjoy competitive benefits and the chance to lead a team in delivering exceptional service to our loyal customers. Join us in creating memorable experiences while being part of a brand that is deeply rooted in the community.
