Shape B2B paid media strategy in Calgary while managing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms. Work onsite Monday, Tuesday, and Friday, with optional remote days Wednesday and Thursday. As an experienced Paid Media Strategist at Tiller, you will connect client goals with channels, audiences, budgets, and testing approaches. You will manage campaigns for primarily B2B software and technology clients, linking performance to qualified leads, pipeline, cost per lead, and ROI. The role combines strategic ownership, hands-on execution, analysis, and direct client advisory. Key Responsibilities:
Develop paid media strategies across channels, audiences, budgets, and campaigns Execute and optimize campaigns across Google, LinkedIn, Meta, and StackAdapt Manage $50K+ monthly budgets through forecasting and pacing Build audience, keyword, retargeting, and account-based campaigns Advise clients using performance data and business outcomes Requirements:
5+ years of recent paid media experience Proven B2B paid media experience, preferably in SaaS or technology Hands-on Google Ads, LinkedIn Ads, Meta Ads, and programmatic experience Experience managing $50K+ monthly media budgets Strong measurement, reporting, analysis, and client presentation skills Bring strategic judgment, campaign execution, and client advisory skills to Tiller’s B2B paid media work in Calgary.
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B2B Paid Media Strategist Calgary employer: Tiller Digital Inc.
Tiller is an exceptional employer located in Calgary, AB, offering a vibrant work culture that prioritizes collaboration, creativity, and personal growth. With a focus on meaningful client outcomes and a commitment to employee development, Tiller provides competitive compensation, performance-based bonuses, and comprehensive health benefits, all within a supportive community of marketing professionals. The beautiful office space features modern amenities, including free parking and a gym, making it an ideal environment for those looking to thrive in their careers while enjoying a balanced work-life experience.
