Mass Acquisition & Incubation Manager in Toronto

Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in Canada. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

This position is for an existing vacancy. With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in Canada, to help build an e-Commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike.

Responsibilities:

• Manage the development and implementation of seller outreach strategies covering seller acquisition and incubation, figure out roadblocks and coordinate necessary resources among larger teams.
• Take charge of internal outreach channels and manage the resources to maximize overall benefits and achieve business goals.
• Take responsibility for Email Direct Marketing including pitching, education, newsletters and be able to analyse the data effect of outreach.
• Design and execute A/B tests to iterate content on various channels and improve seller journey based on test data and survey.
• Improve outreach product effectiveness and efficiency by working closely with user research, product, algo and other cross-functional teams.
• Accumulate and share learnings to drive best practice with internal and external teams.

Qualifications:

Minimum Qualification(s):

• Candidates who have 5+ years of user digital marketing experience and project management experience.
• Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities.
• Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
• Quick learner, proactive and resilient.

Preferred Qualification(s):

• E-Commerce or user acquisition experience.
• Familiar with content platforms; experience in content-based e-Commerce is highly preferred.
• Strong connections with brands and distributors are preferred.

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

Compensation:

The base salary range for this position in the selected city is CAD$ 97200- CAD$ 140400. Compensation may vary outside of this range depending on a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits. Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time. The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.

Diversity & Inclusion:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

Accommodation:

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.