Content & Marketing in Toronto

Thomson Rogers LLP is seeking a creative, proactive, and detail-oriented Content & Marketing professional with exceptional writing skills to join our fast-paced legal environment. This role is designed to be tailored to the successful candidate, reflecting their experience, strengths, and the impact they can bring to the firm.

About Us: With over 90 years of practice, Thomson Rogers LLP is one of Ontario’s most trusted and long-standing law firms. Since 1935, the firm has represented individuals and families facing life-altering injuries and complex legal challenges. Our lawyers lead high-stakes cases in personal injury, medical malpractice, family law, along with municipal, planning, and expropriation law.

Overview: Reporting to the Director of Marketing, this role supports the firm’s marketing, communications, and business development initiatives. This role combines writing, editing, and content management (including website copy, email campaigns, newsletters, and more) with strategic project support, research and analysis, presentation development, and other related activities. The ideal candidate is passionate about marketing, thrives in a fast-paced environment, and demonstrates exceptional attention to detail, strong organizational skills, and excellent written and verbal communication skills.

Application Requirements:

• Your resume and cover letter
• Links to social media accounts you currently manage or have managed
• A writing sample (e.g., an article you have authored)

Key Responsibilities:

• Support the Director of Marketing by developing and implementing strategic marketing plans
• Create, draft, edit, and publish engaging social media campaigns and promotional materials for the year and monitor KPIs
• Draft copy for articles, publications, events, website content (including SEO-optimized content), CRM campaigns, etc.
• Review, monitor, evaluate paid search campaigns and support multi-channel marketing initiatives (e.g., Demand Gen, Performance Max)
• Collaborate with the Marketing Team on event-related items, including developing event-related copy, brainstorming graphic designs that align with campaign objectives and attend firm events
• Create strategies to ensure brands are implemented across all marketing channels
• Collaborate with internal and external stakeholders, facilitate meetings, and support project execution
• Coordinate with legal publications for paid and earned media, including writing copy for award submission, articles, and biographies, etc.
• Draft press releases and support media relations initiatives
• Assist in planning and executing monthly Marketing Committee meetings and act as meeting notetaker
• Maintain and update Trauma Resource Directory, its social media, and other mailing lists throughout the year
• Assist with budget planning, monitoring, and manage project timelines
• Conduct research and remain current on market and industry trends
• Perform other duties as required

Education/Experience:

• 2-8 years of marketing and communications experience in a professional services environment, preferably a law firm
• Strong understanding of digital marketing, excellent written and verbal communication skills, strong presentation abilities, and online research capabilities
• CRM experience is required (HubSpot preferred)
• Proficiency with Microsoft Office Suite, Zoom, etc., and the ability to learn new software and operating systems (e.g. Adobe Express, Kofax Power PDF, WordPress, Monday.com, Hootsuite, etc.)
• Bachelor’s degree is required

Skills/Abilities:

• Exceptional attention to detail and strong command of grammar
• Highly organized and proactive mindset with the ability to handle multiple projects and shifting priorities
• Thrives in a fast-paced, deadline-driven environment
• High degree of initiative and creativity
• Understanding of SEO/GEO and Google Ads
• Strong interpersonal and communication skills, both written and verbal
• Works effectively both independently and within a team
• Strong leadership and critical thinking abilities
• Ability to handle sensitive matters and maintain confidentiality
• Flexibility to adjust work hours to support business and event requirements

Expected Compensation Range: At Thomson Rogers, we recognize that exceptional talent comes in many forms. This is a unique opportunity, and the title, responsibilities, and compensation will be aligned with the successful candidate’s experience, expertise, and ability to contribute to the firm’s marketing objectives.

• 2-4 years of relevant experience: $65,000 – $80,000
• 5-8 years of relevant experience: $81,000-$95,000

Reason for Opportunity: Vacancy due to resignation

Administrative Matters: Paid time off, Hybrid model after the onboarding period

Hiring Approach: From résumé review to in-person interviews, every step of our hiring process is guided by HR at this time. We thank all applicants in advance for their interest; however, only those candidates selected for an interview will be contacted.

Thomson Rogers LLP 390 Bay Street, Suite 3100 Toronto, ON M5H 1W2 trlaw.com