Sr. Manager, Website Personalization and Optimization in Toronto

Are you a personalization strategist and operator who can turn vision into reality? Do you combine deep domain expertise with the ability to lead teams, influence without authority, and build scalable capabilities? We're looking for an experienced Sr. Manager who can elevate TR's digital experience through strategic personalization.

Key Responsibilities

• Own the end-to-end strategy, capability building, and execution of our personalization program—serving as the primary domain expert and strategic partner to our Senior Director of Web Experience Strategy & Optimization.
• Own the personalization strategy and vision for Thomson Reuters' digital properties, translating high-level business goals into a concrete, sequenced roadmap.
• Move the organization from one-size-fits-all messaging toward more sophisticated audience segmentation, content targeting, and journey customization.
• Build the foundational capability roadmap: data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture.
• Articulate the business case and ROI potential of personalization investments.
• Partner with the Senior Director on top-level stakeholder alignment, business strategy translation, and executive communication.
• Define processes, workflows, governance, and ways of working that allow the organization to move from pilot to scale.
• Build the personalization roadmap in partnership with Digital Product Managers and other stakeholders.
• Translate business requirements into technical specifications with particular attention to data strategy and instrumentation.
• Drive continuous testing and learning around personalization approaches.
• Own the learning engine—create documentation, maintain learning repositories, and produce artifacts that increase organizational knowledge about personalization & optimization successes.
• Guide the Program Manager on program cadence management, milestone tracking, risk surfacing, and dependency management.
• Leverage AI-native tools to enable personalization and speed to market.
• Lead a high-performing team of junior and experienced optimization specialists.
• Coach team members on both technical depth and soft skills.
• Build strong interpersonal skills and develop deep knowledge of each team member's potential.
• Partner with the Program Manager on day-to-day operations, but own the team's direction, culture, effectiveness, and contribution to organizational objectives.
• Partner closely with Digital Product Managers and other marketing partners to understand business requirements.
• Coordinate across multiple reporting lines to ensure alignment on personalization strategy.
• Serve as the translator between business stakeholders and technical teams.
• Escalate dependencies and blockers to Senior Director when cross-functional alignment needs organizational-level resolution.

Required Qualifications

• 8-10+ years in digital marketing, web personalization, optimization, or related roles.
• 5+ years driving web personalization activities across large organizations; ideally leveraging Adobe Target.
• 3+ years managing and developing teams.
• Track record of successfully building personalization capabilities or programs from the ground up.
• Experience translating personalization strategy into operational roadmaps.
• Hands-on expertise with personalization technology stack from Adobe or other equivalent platforms.
• Experience with A/B testing and experimentation methodologies.
• Deep understanding of how to segment audiences and measure personalization impact.
• Understanding of data strategy, data governance, and audience activation platforms.
• Success working in complex, matrixed organizations.
• Experience in B2B or enterprise software is a plus.

Required Skills & Attributes

• Domain Expertise: You think in frameworks about personalization maturity, audience segmentation, content targeting, and testing methodologies.
• Execution Operator: You know how to turn strategy into concrete programs with clear phases, dependencies, and success metrics.
• Independent and Self-Directed: You understand the business context and take action.
• People Leader: You can manage diverse personalities and experience levels.
• Strategic Communicator: You can explain complex technical and strategic concepts to non-technical audiences.
• Business Learner: You absorb organizational context quickly.
• Cross-Functional Influencer: You can work effectively with teams that don't report to you.

Preferred Qualifications

• Familiarity with marketing automation platforms and email personalization.
• Background in web development, statistics, or analytics.
• Experience presenting to executive leadership.
• Proven track record of developing high-performing teams.
• Experience using AI to advance personalization capabilities.

Personal Qualities

• Intellectually curious and committed to continuous learning.
• Comfortable with ambiguity and changing priorities.
• Results-oriented and metric-driven.
• Collaborative, able to synthesize differing opinions into actionable directions.
• Energetic and forward-thinking about emerging personalization technologies and approaches.

This posting is for proactive recruitment purposes and may be used to fill current openings or future vacancies within our organization.

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies.
• Career Development and Growth: By fostering a culture of continuous learning and skill development.
• Industry Competitive Benefits: We offer comprehensive benefit plans.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging.
• Social Impact: Make an impact in your community with our Social Impact Institute.
• Making a Real-World Impact: We help our customers pursue justice, truth, and transparency.

About Us: Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.