At a Glance
- Tasks: Lead website personalization strategy and optimize user experiences at Thomson Reuters.
- Company: Join a global leader in information services with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on personal and professional development.
- Why this job: Shape digital experiences and make a real impact through strategic leadership.
- Qualifications: 8-10 years in digital marketing and strong team management skills required.
The predicted salary is between 100240 - 122516 $ per year.
Lead website personalization strategy at Thomson Reuters using audience segmentation and Adobe Target expertise. This hybrid role combines strategic leadership with hands-on execution. As Senior Manager, Website Optimization and Personalization, you will own the end-to-end personalization program. You will build scalable capabilities, guide testing, and translate business goals into operational roadmaps. The work spans data strategy, content targeting, and customer journey customization.
Key Responsibilities:
- Own Thomson Reuters personalization strategy, vision, and sequenced roadmap
- Build governance, workflows, frameworks, and scalable program capabilities
- Translate requirements into technical specifications and data instrumentation
- Drive testing, learning documentation, and personalization best practices
- Lead optimization specialists and develop team capabilities
Requirements:
- Eight to ten or more years in digital marketing or personalization
- Five or more years driving web personalization across large organizations
- Three or more years managing and developing teams
- Hands-on Adobe Target, Audience Manager, Analytics, or equivalent experience
- Experience with experimentation, data governance, and audience activation
Shape Thomson Reuters digital experiences through personalization strategy, Adobe technologies, testing, and purposeful team leadership.
Senior Website Personalization Manager in Toronto employer: Thomson Reuters
Thomson Reuters is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to take ownership of their projects and contribute to cutting-edge AI solutions. Located in a vibrant tech hub, the company offers competitive benefits, continuous learning opportunities, and a commitment to employee growth, making it an ideal place for those looking to make a meaningful impact in the field of AI.
