Director of Youtube Strategy & Growth in Toronto

The Now Agency is looking for a Director of YouTube Strategy & Growth to build, lead, and scale our YouTube practice, working with some of the world's most recognizable brands to transform how they approach YouTube as a platform for audience development, discoverability, and business growth. This is a unique opportunity for someone who combines deep, technical YouTube expertise with exceptional strategic thinking, enterprise client leadership, and an entrepreneurial mindset.

You understand that winning on YouTube takes more than producing great videos. It requires a sophisticated understanding of audience behavior, recommendation systems, content programming, packaging, analytics, and the relationship between YouTube, search, and the broader digital ecosystem. You'll be responsible for the development, execution, and evolution of The Now Agency's YouTube offering, spanning client strategy, delivery excellence, team development, operational infrastructure, and commercial growth.

We need someone who can go exceptionally deep into the platform, but equally importantly, translate that complexity into compelling strategies, clear business cases, and actionable recommendations for senior marketing leaders at large organizations. This is a hands-on leadership role. You'll be expected to personally lead complex strategic engagements while building the team, methodologies, and infrastructure required to scale the practice.

Responsibilities

• Develop enterprise YouTube strategies focused on audience growth, programming, discoverability, and channel performance.
• Lead channel audits to identify opportunities across content, packaging, retention, and audience behavior.
• Advise on original programming, long-form and Shorts strategies, publishing cadence, and creator integration.
• Establish testing frameworks across titles, thumbnails, formats, and content optimization.
• Translate YouTube Analytics into actionable recommendations and measurable business outcomes.
• Stay ahead of platform developments, recommendation systems, AI-driven discovery, and emerging trends.
• Oversee TNA's YouTube client portfolio, providing strategic leadership based on engagement complexity and needs.
• Lead executive-level client discussions, presentations, workshops, and performance reviews.
• Partner with Creative, Production, and Client Services to translate strategy into effective execution.
• Ensure strategic quality, consistency, and measurable performance across all engagements.
• Establish client KPIs, measurement frameworks, and optimization roadmaps.
• Support account expansion, new business pitches, and strategic proposals.

Practice Development & Operational Excellence

• Own the development, execution, and growth of TNA's YouTube practice.
• Build scalable methodologies, workflows, operating standards, and quality controls.
• Design and optimize client onboarding, delivery, reporting, and channel management processes.
• Oversee day-to-day team delivery, ensuring quality, efficiency, and accountability.
• Establish clear cross-functional responsibilities, approval processes, and escalation protocols.
• Manage capacity, utilization, and resourcing against client demand and pipeline.
• Drive operational efficiency, delivery excellence, and practice profitability.
• Lead, mentor, and develop a high-performing YouTube team.
• Partner with agency leadership on hiring, service development, and commercial growth.

Qualifications

• 7+ years of experience in YouTube strategy, audience development, digital video, or content growth.
• Proven success building and scaling YouTube channels for major brands, publishers, or creators.
• Deep technical expertise in YouTube Studio, Analytics, recommendation systems, discovery, retention, and optimization.
• Strong understanding of long-form programming, Shorts, content packaging, creator integration, and audience growth.
• Ability to translate complex YouTube insights into actionable strategies and measurable business outcomes.
• Experience presenting to and advising senior executives at enterprise organizations.
• Proven leadership across cross-functional teams, client delivery, and operational development.
• Strong commercial instincts, including client growth, retention, resource planning, and profitability.
• Entrepreneurial, hands-on leader who can build and scale a high-performing YouTube practice.