Regional Director of Sales & Marketing in Vancouver

We are seeking an experienced Regional Director of Sales & Marketing to oversee and execute a multi-property marketing strategy supporting four soon-to-open hotels in Richmond BC, Toronto ON, and San Diego CA. This is a rare opportunity to be part of our team and to lead the building of the business pre/post opening and bringing a new hospitality destination to life.

As the Regional Director of Sales & Marketing, you will play a key role in launching 4 new hotel properties in Canada and the U.S. (scheduled to open in 2026) by developing and executing pre-opening sales strategies and marketing plans. This position will work closely with corporate teams, property leaders, and third-party vendors to build brand awareness, generate demand, and ensure a seamless entry into the market. The role will provide strategic leadership and hands-on support to property-level Sales & Marketing teams.

Responsibilities:

• Develop and implement comprehensive pre-opening sales and marketing strategies for the 4 new hotel openings across the region.
• Generate early awareness and bookings through local business development, event partnerships, and outreach to key accounts.
• Build and manage a pre-opening timeline for marketing deliverables, sales activities, pre-selling, digital presence, and collateral development.
• Lead market research and competitive analysis to inform pricing, positioning, promotional tactics.
• Manage local marketing activations including seasonal promotions, grand openings, and community partnerships.
• Collaborate with revenue management on opening rate strategy and forecasting.
• Work closely with property-level leadership to train on brand standards, sales messaging, and marketing tools.
• Prepare monthly reports on pre-opening progress, KPIs, & ROMI (Return on Marketing Investment).
• Support transition of responsibilities to on-site Sales & Marketing team post-opening.
• Partner with sales team to support demand generation, group business & event marketing.
• Work with Marketing managers to develop website content, social media, email marketing, and digital advertising.
• Ensure brand compliance across all materials while tailoring messaging to reflect each property’s voice and audience.
• Develop marketing strategies and promotions for onsite restaurants in conjunction with F&B team.

Requirements:

• Bachelor’s degree in Marketing, Hospitality, Communications, or related field an asset.
• 7+ years of progressive marketing experience at branded properties in the hospitality industry, multi-property or regional oversight an asset, plus 5 years of Sales experience (required).
• Strong understanding of hotel marketing, distribution channels, and revenue-driving tactics.
• Digital marketing platforms, content management systems, CRM tools, and OTA strategies.
• Creative thinker with data-driven decision-making capabilities.
• Excellent leadership, communication, and collaboration skills.

What We Offer:

• Competitive salary + performance bonuses.
• Opportunity to build and lead your own team.
• A collaborative ownership group with a clear long-term vision.
• Creative input on marketing, strategies and vision.

Benefits:

• Dental care.
• Extended health care.
• On-site parking.

Schedule: Monday to Friday, Weekends as needed.
Location: Vancouver, BC V6B 2W6 (required).
Work Location: On-site/ In person.