At a Glance
- Tasks: Optimize website content and drive organic traffic through SEO strategies.
- Company: Join The Home Depot Canada, a leader in home improvement.
- Benefits: Competitive salary, bonuses, retirement savings, and employee discounts.
- Other info: Hybrid work environment with opportunities for professional development.
- Why this job: Make a real impact in digital marketing while growing your career.
- Qualifications: 2-5 years of SEO experience and strong analytical skills.
The predicted salary is between 70000 - 100000 $ per year.
At The Home Depot Canada, we want you to feel valued and supported. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.
The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement and revenue. This includes supporting the SEO strategy and research by doing competitive website analysis, gap assessment and landing page optimization for the Home Depot Canada website.
Key Responsibilities
- Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic.
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
- Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results.
- Implement link building strategy and campaigns for homedepot.ca.
- Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada.
- Work with PR/Marketing team to maximize link building gains and prioritize outreach activities.
- Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code.
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
Reporting and Project Management
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.
- Communicate to team and management on project development, timelines, and results.
Competencies
- Collaborates
- Action Oriented
- Drives Results
- Communicates Effectively
- Plans and Aligns
Skills
- Strong analytical and interpersonal skills.
- Organizational skills.
- Problem-solving and critical thinking skills.
- Data Analysis.
- Project management.
Direct Manager/Direct Reports
Reports to Senior Manager of SEO.
Travel Requirements
Limited travel to Toronto Store Support Location when needed.
Physical Requirements
Extended sitting, repetitive tasks.
Working Conditions
Working in an office setting: computer work, camera on virtual meetings, taking support calls.
Minimum Education
University/College degree in a related area of study, or equivalent experience.
Minimum Years Of Work Experience
2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Minimum Leadership Experience
None.
Certifications
None.
Other Requirements/Assets
- Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture.
- Experience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, Screaming Frog etc.).
- Experience working with Content Management System (CMS) and building/administering content in CMS environments.
- Advanced capability in MS PowerPoint, Excel, Word, Outlook.
- Bilingual (English/French) will be considered an asset.
In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.
Search Engine Optimization Analyst in Toronto employer: The Home Depot Canada
At The Home Depot, we pride ourselves on fostering a collaborative and supportive work environment where our Merchandising Execution Associates can thrive. Located in Winnipeg South West, this role offers the opportunity to engage with customers and enhance their shopping experience while working alongside a dedicated team. With a focus on employee growth and development, we provide comprehensive training and resources to help you succeed in your career journey.
