Senior Marketing Manager – Hybrid in Toronto

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling. We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce.

Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges. No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada.

The Globe and Mail is seeking a Senior Marketing Manager to help shape how the next generation of Canadians discover and engage with one of Canada’s most influential media brands. Sitting at the intersection of audience development, brand marketing, content marketing and product marketing, this role leads initiatives designed to introduce new audiences to The Globe’s journalism, journalists and products, ultimately contributing to the company’s long-term digital subscription growth.

The successful candidate will relish the opportunity to work collaboratively across all departments and own the planning and execution of integrated marketing campaigns that strengthen The Globe brand and drive awareness, trial and consideration of The Globe’s core products and features. This role reports to the Senior Director, Marketing and Audience, and is supported by external creative agencies and two direct reports. This is an existing vacancy, and this position is a hybrid role based in Toronto.

RESPONSIBILITIES:

• Develop the strategy and oversee execution of paid and organic marketing programs designed to increase qualified traffic, trial and consideration.
• Partner with the audience team to increase discoverability of The Globe’s content and brand across social, video and emerging platforms.
• Identify and capitalize on opportunities to attract new audiences through editorial features, sponsorships, events, partnerships and/or product experiences.
• Own the planning and execution of integrated marketing campaigns that strengthen and differentiate The Globe brand in the marketplace.
• Translate editorial priorities and major news moments into compelling marketing opportunities, showcasing the value of Globe journalism and the expertise of our journalists.
• Act as a steward of The Globe’s brand guidelines, leading the organization on best practices and upholding our high standards.
• Lead go-to-market strategies for new product features, experiences and audience-facing innovations, developing positioning, messaging and launch strategies.
• Work closely with Product, UX and subscriber engagement teams to identify and communicate user benefits that resonate with prospective audiences.
• Establish clear goals and KPIs for all initiatives.
• Analyze campaign performance and audience behaviour to identify insights and optimization opportunities.
• Use audience, platform and marketing and research data to inform future strategy and investment decisions.

QUALIFICATIONS:

• 7+ years of experience in audience development, growth marketing, brand marketing, content marketing or product marketing.
• Experience leading and developing a small team, including oversight of sponsorship marketing or partnership initiatives.
• Proven success driving measurable audience growth to support sales acquisition.
• Strong understanding of digital audience behaviour, content distribution and platform ecosystems, with a demonstrated interest in new technology and AI.
• Experience leading integrated marketing campaigns across multiple channels, leveraging data and insights to guide decisions.
• A strong interest in current events, business and investing news, and political coverage.
• Experience in media, publishing, subscriptions, technology or content-driven products.

SALARY:

The base salary for this role ranges from $101,600 to $127,000 per year. Placement within this range depends on candidate’s level of experience, technical skills, and alignment with the role’s requirements.

WHY CHOOSE THE GLOBE:

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members.
• Hybrid work environment that promotes work-life balance.
• Generous vacation and flexible work arrangements.
• Parental leave top-up.
• Competitive health and dental benefits.
• Defined Benefit pension plan.
• Annual wellness subsidy.
• On-site chiropractor and registered massage therapist.
• Employee and family assistance program.
• Free digital subscription to globeandmail.com and 40% off other Globe products.
• Education assistance for external training courses.

SUPPORTING YOUR GROWTH:

We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values. There are lateral and upward advancement opportunities for rewarding and developing careers.

AI DISCLOSURE:

Artificial intelligence tools may be used to support certain aspects of the recruitment process, such as candidate sourcing or application review. All employment decisions, including interview selection and hiring outcomes, are made by human reviewers.

DIVERSITY AND INCLUSION:

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability.