At a Glance
- Tasks: Lead audience growth through innovative marketing campaigns and digital strategies.
- Company: Join The Globe and Mail, a leading Canadian news organization.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Dynamic role with a chance to influence media consumption in Canada.
- Why this job: Shape the future of journalism while connecting with diverse audiences.
- Qualifications: 7+ years in marketing with a focus on audience growth and team leadership.
The predicted salary is between 82800 - 101200 $ per year.
Shape audience growth for The Globe and Mail in Toronto through integrated campaigns, digital marketing, and content discoverability. This hybrid role connects marketing with journalism and products. As Senior Marketing Manager, you will lead audience development, brand marketing, content marketing, and product marketing initiatives. You will help introduce Canadians to The Globe’s journalism, journalists, and products while supporting digital subscription growth. The position reports to the Senior Director, Marketing and Audience.
Key Responsibilities:
- Develop paid and organic programs increasing qualified traffic, trial, and consideration
- Improve content and brand discoverability across social, video, and emerging platforms
- Identify audience opportunities through events, partnerships, and product experiences
- Establish goals and KPIs for marketing initiatives
- Analyze performance and audience behavior to optimize future strategies
Requirements:
- Seven or more years in audience, growth, brand, content, or product marketing
- Experience leading and developing a small team
- Success driving measurable audience growth supporting sales acquisition
- Understanding of digital audience behavior and platform ecosystems
- Interest in current events, business, investing, and political coverage
Lead audience growth, digital campaigns, and content discovery while expanding The Globe’s reach and supporting subscription growth in Toronto.
Senior Audience Growth Marketing Manager in Toronto employer: The Globe and Mail
The Globe and Mail is an exceptional employer that fosters a dynamic work culture in the heart of Toronto, offering hybrid work options that promote flexibility and work-life balance. With a strong emphasis on employee growth, you will have access to continuous learning opportunities and the chance to collaborate with talented professionals across various teams, making your role as Subscriber Growth Marketing Lead both impactful and rewarding.
