Marketing Manager, Live Events in Toronto

We’re looking for a Head of Marketing, Live Events to lead the strategy and execution of marketing campaigns across concerts, tours, and festivals. This role is responsible for turning a high-volume pipeline of shows into sold-out events—owning marketing strategy from announcement through performance across multiple venues, markets, and genres. You’ll work directly with agents, talent buyers, promoters, managers & venue partners to develop a concise and effective plan, ensuring every show is positioned, marketed, and optimized for success. This is a full-time, in-office role based in Toronto, ON.

What You’ll Own

• Ticket Sales Strategy Across Portfolio: Own marketing strategy and ticket sales performance across a high-volume slate of concerts, tours, and live events. Partner with agents and talent buyers to bring shows to market and maximize sell-through. Build scalable frameworks to support marketing across 200+ artists and multiple venues.
• Show & Campaign Lifecycle: Lead end-to-end marketing for each show—from announcement, presale, and on-sale through final ticket push. Develop repeatable campaign structures that can scale across venues and artist tiers. Identify priority shows and allocate resources to maximize revenue impact.
• Venue & Market-Level Marketing: Oversee marketing across TFA-supported properties, including The Bowl at Sobeys Stadium and regional theatres. Develop localized strategies based on market demand, artist profile, and venue dynamics. Work with venue partners to align on media, promotions, and audience development.
• Artist Demand Generation: Support agents in building visibility and demand for roster artists. Identify opportunities to market artists across multiple shows, tours, and properties. Collaborate on positioning, timing, and campaign strategy to strengthen ticket performance.
• Performance Marketing & Data: Lead paid media and digital strategy across all campaigns. Leverage ticketing data, CRM, and audience insights to drive conversion and efficiency. Track pacing, sales velocity, and campaign performance, adjusting in real time.
• Partnerships & Promotions: Build and execute promotional partnerships with media, brands, and platforms. Drive awareness through contests, influencer campaigns, and local activations. Expand reach across both artist-driven and venue-driven campaigns.
• Leadership & Cross-Functional Alignment: Work directly with agents, talent buyers, managers and leadership to align on priorities. Lead and scale a marketing team and external partners. Establish processes that improve coordination across a high-volume event pipeline.

What You Bring

• 5–10+ years in marketing, with strong experience in live events, concerts, or venue marketing.
• Proven track record of driving ticket sales across multiple shows and markets simultaneously.
• Experience working with talent agencies, promoters, venues, or ticketing platforms.
• Deep expertise in paid media, digital marketing, and campaign optimization.
• Strong understanding of fan behavior, touring cycles, and live event economics.
• Ability to operate in a high-volume, fast-moving environment.

What Sets You Apart

• You understand both sides of the business: artist representation and event promotion.
• You can prioritize across dozens of competing shows and opportunities.
• You think in terms of portfolio performance, not just individual campaigns.
• You combine data-driven decision making with cultural instinct.
• You’re comfortable building structure in a fast-growing, evolving environment.

Why This Role

This is a unique opportunity to build and lead marketing across a fully integrated live entertainment ecosystem supporting both artist careers and the venues they play. You’ll play a central role in shaping how TFA brings shows to market, drives ticket sales, and scales its live events business.

About TFA

TFA is one of Canada’s leading talent agencies, representing a roster of 200+ artists across music, comedy, and live entertainment. In addition to artist representation, TFA plays a key role in programming and talent buying across a growing network of live properties, including theatres, partner venues, and large-scale outdoor stages such as the Bowl at Sobeys Stadium.