At a Glance
- Tasks: Lead marketing strategy, brand growth, and creative execution to drive impact.
- Company: Join TextNow, the largest provider of free phone service in Canada.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on collaboration and innovation.
- Why this job: Make a real difference in communication while building a brand that matters.
- Qualifications: Proven experience in consumer marketing at a $100M+ company.
We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects, and that’s because we’re made up of people with curious minds who bring an optimistic yet critical lens into the work we do. We’re the largest provider of free phone service in the nation. And we’re just getting started. Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.
What You’ll Do:
- Lead the whole thing: Oversee brand, growth, lifecycle, and creative — from strategy through execution — with full ownership of the plan and P&L impact.
- Build and scale: Strengthen our existing marketing foundation, assess what’s working, and identify what’s needed to accelerate growth and brand impact.
- Know the audience: Develop campaigns and programs that resonate with value‑seeking and lower‑income consumers — across categories like prepaid wireless, fintech, discount retail, and digital marketplaces.
- Think beyond ads: Leverage community, partnerships, field, and product‑led growth to build brand awareness and trust.
- Collaborate deeply: Partner across Product, Growth, and Creative to elevate cross‑functional impact — and model a ‘disagree and commit’ mindset.
- Tell our story: Translate TextNow’s mission into a differentiated, culturally relevant narrative that builds awareness and drives affinity beyond paid channels.
- Measure what matters: Bring analytical rigor to full‑funnel marketing — optimizing spend, improving CAC/LTV performance, and demonstrating clear ROI.
- Reposition with purpose: Evolve and elevate the TextNow brand to build trust, expand cultural relevance, and reach new audiences.
Who You Are:
- A builder — with experience leading brand + growth + lifecycle + creative at a $100M+ consumer company.
- A hands‑on leader who can go from strategy to scrappy execution and thrives in a fast‑moving environment.
- A creative marketer who understands how to grow awareness and love for a brand beyond performance marketing.
- A data‑driven operator who knows how to measure what matters and make smart, disciplined investments.
- A collaborative partner who elevates the work, earns trust, and leads with curiosity and integrity.
Head of Marketing in Winnipeg employer: TextNow
As a leading communication services company in Canada, we pride ourselves on fostering a collaborative and inclusive work culture that empowers our employees to thrive. With competitive compensation, flexible work arrangements, and ample opportunities for professional growth, we are dedicated to attracting top talent who are passionate about making a meaningful impact in the industry. Join us and be part of a team that values innovation and supports your career journey.
