At a Glance
- Tasks: Research markets, analyze customer feedback, and support product development.
- Company: Growing Canadian manufacturer of specialized industrial products.
- Benefits: Competitive salary, profit-sharing bonus, and hybrid work model.
- Other info: Great opportunity for career growth in a collaborative environment.
- Why this job: Join a dynamic team and make an impact on innovative product development.
- Qualifications: Bachelor’s degree and 3+ years in product analysis or related fields.
The predicted salary is between 80000 - 90000 $ per year.
Location: Abbotsford, British Columbia – Hybrid
Salary: $80,000-$90,000 CAD
Bonus: Profit-sharing / bonus program
Employment Type: Full-time, Permanent
Position Overview
Our client, a growing Canadian manufacturer of specialized industrial products, is seeking a Marketing Analyst to join its product and marketing team in Abbotsford, BC. This is a product-focused analytical role rather than a traditional advertising, communications, or digital marketing position. The Marketing Analyst will support the Product Manager throughout product planning, development, launch, and lifecycle management.
The successful candidate will:
- Research markets and competitors
- Organize and analyze customer feedback
- Develop product documentation
- Support product-development activities
- Coordinate beta testing
- Help translate technical, customer, and market information into clear recommendations
The role works closely with Product Management, Engineering, Operations, Quality, Sales, and Marketing.
What You’ll Be Doing
- Conduct market, competitor, technology, and industry research
- Identify emerging market trends and potential product opportunities
- Monitor competitor products, pricing, specifications, patents, and product launches
- Develop and maintain Product Requirements Documents and Customer Requirements Specifications
- Prepare business cases, product summaries, presentations, and stage-gate documentation
- Organize and analyze Voice of Customer and distributor feedback
- Identify recurring customer needs and product-improvement opportunities
- Support product-development and stage-gate activities
- Assist with beta-testing programs, surveys, feedback collection, and reporting
- Monitor product-performance metrics and support product lifecycle planning
What You’ll Bring
- Bachelor’s degree in Business, Engineering, Technical Communications, Marketing, Business Analysis, or a related field
- 3+ years of experience in product analysis, business analysis, product development, technical documentation, product support, engineering administration, market research, or a related field
- Strong research, analytical, and technical writing skills
- Ability to organize and communicate complex information clearly
- Experience conducting market and competitive analysis
- Strong organizational and project-coordination skills
- Ability to work effectively with both technical and non-technical stakeholders
- Strong attention to detail and document-control practices
- Ability to work independently, take initiative, and manage multiple priorities
Nice to Have
Experience with any of the following would be considered an asset:
- Manufacturing, industrial, or engineered products
- Product development or new product introduction
- Product requirements documentation
- Stage-gate processes
- Voice of Customer programs
- Competitive intelligence
- Beta testing or product validation
- Technical or engineering-oriented products
- Product lifecycle management
This opportunity will suit someone who enjoys working at the intersection of products, customers, markets, and technical teams. You do not need to be an engineer, but you should be comfortable learning how technical products work, asking thoughtful questions, working closely with engineering and product teams, and translating complex information into clear documentation and useful business insights.
Candidates with backgrounds such as Product Analyst, Product Management Analyst, Product Development Analyst, Technical Business Analyst, Product Specialist, Associate Product Manager, or Market/Competitive Intelligence Analyst may be particularly relevant.
Marketing Analyst employer: TEEMA Group
Join a leading mining and resource operator in Edmonton, Alberta, where you will play a pivotal role as a Superintendent, Contracts. Our company fosters a collaborative work culture that prioritizes employee growth through continuous learning and development opportunities, while also ensuring compliance with Indigenous impact benefit agreements. With competitive benefits and the chance to lead a dedicated team, this position offers a meaningful career path in a dynamic industry.
