Account Director, Creator Marketing in Toronto

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients.

As a Director, Creator Marketing at Zeno, you will lead integrated creator programs for a portfolio of clients, bringing deep knowledge of the Canadian creator and talent landscape to strategy and execution. Working closely with clients, creators and cross-functional teams, you will develop programs that connect audience insights, cultural trends and creator partnerships with broader brand and communications objectives.

This is an opportunity for an experienced creator marketing leader to counsel clients, lead integrated programs, mentor talent and help grow Zeno's creator capabilities in Canada.

About the Role:

• Creator Strategy & Program Leadership: Develop and lead insight-driven creator strategies that align with client business, brand and communications objectives, overseeing programs from planning through execution, measurement and optimization.
• Creator Partnerships & Cultural Intelligence: Build and maintain relationships with creators, agents, managers and industry partners while staying informed on cultural trends, platform developments and emerging formats shaping the Canadian creator landscape.
• Content & Platform Strategy: Guide creator selection, content strategy and platform approaches across TikTok, Instagram and emerging channels, helping clients develop relevant and authentic audience experiences.
• Client Leadership & Strategic Counsel: Serve as a trusted client advisor, translating cultural and audience insights into clear recommendations and helping clients navigate the evolving creator landscape.
• Integrated Communications & Performance: Partner across PR, social, paid media, experiential, creative and analytics teams to deliver integrated creator programs and establish measurement approaches that demonstrate performance and impact.
• Team Leadership & Talent Development: Mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Business Growth & Capability Development: Identify opportunities to expand client programs, contribute to new business and help strengthen Zeno's creator marketing capabilities, points of view and best practices.
• Financial & Operational Management: Oversee scopes, budgets, resources, timelines and deliverables while ensuring programs are strategically sound, effectively managed and aligned with client expectations.

About You:

• 8+ years of experience in creator marketing, influencer marketing, public relations, integrated communications or related fields, preferably within an agency environment.
• Deep understanding of the Canadian creator ecosystem, including platforms, talent tiers, content formats, creator relationships and emerging trends.
• Proven success developing and leading creator strategies that support brand, communications and business objectives.
• Experience managing creator partnerships from identification and selection through content development, amplification, measurement and optimization.
• Strong understanding of paid amplification, creator marketing measurement and performance frameworks.
• Experience managing senior client relationships and providing strategic counsel on creator and social media programs.
• Experience leading integrated programs and collaborating across PR, social, paid media, experiential, creative and analytics teams.
• Strong writing, storytelling and presentation skills, with experience developing and presenting strategic recommendations to senior stakeholders.
• Strong project and account management skills, including experience managing scopes, budgets, resources and multiple client engagements.
• Experience mentoring and developing junior team members.
• Collaborative and adaptable leadership style with curiosity about culture, emerging platforms and evolving audience behaviours.

Preferred Qualifications:

• Experience leading creator programs for major consumer brands.
• Experience contributing to new business pitches, organic client growth or capability development.
• Experience with creator marketing platforms, social listening tools or measurement solutions.
• Experience developing integrated creator programs across paid, earned, owned and social channels.

This posting is for an existing vacancy. Pay Range: $85,000 to $100,000 CAD/yr.

About Our Benefits: Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with tuition assistance, life insurance and free access to a certified financial coach. And our unique Zeno Wellness program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.