Shape marketing plans for semiconductor industry segments at TechInsights, combining content strategy, channel selection, and data-driven campaign decisions. This eight-month temporary Marketing Manager contract may be extended and supports globally delivered programs. You will work with Sales, Product, and Product Marketing while managing dedicated segment budgets. Your focus includes ongoing content, integrated campaigns, events, reporting, and follow-up on marketing-generated opportunities. Key Responsibilities:
Develop marketing plans at least two quarters ahead Maintain content engines for integrated digital campaigns Manage budgets for dedicated market segments Coordinate events across core semiconductor markets Adjust campaigns using KPIs, ROI, and data Requirements:
Four to six years of practical marketing experience Bachelor's degree in business, marketing, or related field Marketing automation familiarity, including Pardot or Salesforce Meticulous organization and attention to detail Ability to tailor content for diverse markets Bring structured planning, segment expertise, and campaign measurement skills to TechInsights’ globally coordinated marketing programs.
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Semiconductor Segment Marketing Manager employer: Tech Insights
TechInsights is an exceptional employer that fosters a collaborative and innovative work culture in the heart of Ottawa. With a strong emphasis on employee growth, we provide ample opportunities for professional development through impactful research initiatives and hands-on experience in the semiconductor industry. Join us to be part of a team that values your expertise and empowers you to make meaningful contributions to cutting-edge technology analysis.
