Drive integrated digital marketing for TechInsights customer segments in Ottawa, using analytics and multichannel campaign expertise on-site. Turn semiconductor intelligence into demand. As a Segment Marketing Manager, you will own full-year plans for assigned segments and create measurable lead generation programs. You will work with segment leaders, technical product managers, sales, and marketing colleagues. The work spans Salesforce, marketing automation, email, social media, paid advertising, events, and PR. Key Responsibilities:
Develop integrated marketing plans for assigned customer segments Build campaigns across email, social, paid media, events, and PR Match business content to plans and address content gaps Track leads, databases, and campaign performance using available tools Improve results through testing, reporting, and sales follow-up Requirements:
Bachelor’s degree in Marketing, Communications, or related field Four to five years of B2B or segment marketing experience Salesforce and marketing automation tools familiarity Hands-on multichannel campaign experience with measurable lead generation Analytical, communicative, independent, and cross-functional working abilities Apply integrated marketing, Salesforce, and analytical campaign skills to grow qualified leads for TechInsights’ semiconductor segments.
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B2B Segment Marketing Manager employer: Tech Insights
TechInsights is an exceptional employer that fosters a collaborative and innovative work culture in the heart of Ottawa. With a strong emphasis on employee growth, we provide ample opportunities for professional development through impactful research initiatives and hands-on experience in the semiconductor industry. Join us to be part of a team that values your expertise and empowers you to make meaningful contributions to cutting-edge technology analysis.
