Lead Marketing measurement and data science for TD in Toronto, connecting analytical results with customer and business outcomes. As Senior Manager, Data Science, you will lead enterprise Marketing measurement within TD’s Analytics, Insights, & Artificial Intelligence team. Your work spans Marketing ROI, attribution, 1:1 campaign measurement, reporting, data foundations, and analytical enablement. You will guide a team while partnering with Marketing, Technology, data engineering, and enterprise stakeholders. Key Responsibilities:
Advance frameworks demonstrating Marketing investment value and effectiveness Develop attribution, ROI, and campaign measurement capabilities Support Salesforce migration through analytical data requirements Establish KPIs, definitions, controls, and monitoring Translate analytics into recommendations for Marketing executives Requirements:
University degree in a quantitative discipline 5–7+ years of relevant analytics or data science experience Experience leading analytics professionals or complex initiatives Knowledge of Marketing ROI, attribution, or campaign measurement SQL, Python or PySpark, and Databricks experience Shape trusted Marketing measurement at TD through data science, stakeholder influence, and clear business-focused recommendations in Toronto.
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Senior Manager Marketing Data Science in Toronto employer: TD
TD Securities is an exceptional employer located in Toronto, Ontario, offering a dynamic work environment that prioritizes innovation and professional growth. With a strong commitment to employee development, competitive compensation, and a comprehensive benefits package, TD fosters a culture of collaboration and inclusivity, empowering colleagues to thrive both personally and professionally. Join a forward-thinking team where your contributions are valued, and you can make a meaningful impact in the capital markets sector.
