Shape TD's commercial banking growth strategy in Toronto through positioning, market analysis, and integrated marketing planning across business partners.
This Marketing Manager advises Commercial Banking while transforming marketing for an emerging line of business. You will define the commercial value proposition, identify market and segment potential, and translate business strategies into actionable marketing plans. The portfolio includes TD Auto Finance, TD Innovation Partners, and TD Merchant Solutions, requiring collaboration across agencies, business units, legal, compliance, and marketing partners.
Key Responsibilities:
- Understand market and growth drivers shaping commercial banking potential
- Translate business strategies into marketing plans and proof points
- Analyze results and communicate recommendations to maximize ROI
- Interpret industry trends and recommend product or process improvements
- Influence partners to deliver effective marketing programs
Requirements:
- Seven or more years of relevant marketing experience
- Undergraduate degree or equivalent professional credentials
- Advanced knowledge of marketing disciplines, consulting, and customer markets
- Proven ability to drive business results
- Collaborative relationship management across internal and agency partners
Use commercial banking strategy, market intelligence, and cross-functional influence to advance TD marketing plans and business results.
TD Commercial Banking Strategy Manager in Toronto employer: TD Bank Group
TD Bank Group is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the dynamic field of Payments Modernization. Employees benefit from comprehensive professional development opportunities, competitive compensation, and a commitment to work-life balance, all while being part of a leading financial institution located in the vibrant city of Toronto.
