Lead Marketing measurement and data science at TD in Toronto, using attribution, ROI analysis, and analytics leadership to guide investment decisions. As Senior Manager, Data Science, you will advance enterprise Marketing measurement across TD’s Analytics, Insights & Artificial Intelligence team. You will connect Marketing activity with customer and business outcomes through ROI, attribution, 1:1 campaign measurement, and reporting. The role also supports scalable analytical data foundations and clear executive recommendations. Key Responsibilities:
Lead connected Marketing ROI and attribution measurement capabilities Establish consistent methodologies, definitions, KPIs, and reporting Scale repeatable measurement for 1:1 Marketing campaigns Represent Marketing Analytics in Salesforce migration initiatives Lead and develop Data Scientists and analytics professionals Requirements:
University degree in a quantitative discipline 5–7+ years of relevant analytics or data science experience Experience leading analytical initiatives or professionals Knowledge of ROI, attribution, experimentation, or customer analytics Technical experience with SQL, Python or PySpark, and Databricks Apply Marketing measurement, data science, stakeholder leadership, and analytical storytelling to strengthen TD’s enterprise decision-making in Toronto.
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Senior Marketing Measurement Data Science Manager in Toronto employer: TD Bank Group
TD Bank Group is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the dynamic field of Payments Modernization. Employees benefit from comprehensive professional development opportunities, competitive compensation, and a commitment to work-life balance, all while being part of a leading financial institution located in the vibrant city of Toronto.
