Shape media performance for a major Canadian real-money gaming brand through regulated-market expertise and cross-channel planning. This full-time role includes travel up to 25%. As Senior Account Director / Media Director, you will oversee client strategy across Ontario and Alberta while advising senior marketing and business leaders. The position calls for deep digital media knowledge, integrated investment management, and experience with gaming, sports betting, or sports-related accounts. Collaboration spans Canadian media partners and U.S.-based planning, buying, analytics, and creative teams. Key Responsibilities:
Oversee media strategy and investment across Ontario and Alberta Ensure campaigns meet Canadian gaming advertising requirements Use CRM insights and audience segmentation to improve targeting Analyze CPA, first-time depositors, lifetime value, and reactivation Evaluate sports sponsorships and major-event media opportunities Requirements:
Significant agency leadership and strategic relationship experience Understanding of Canadian broadcasters, publishers, and regional markets Familiarity with iGaming Ontario and AGCO standards Strong analytical, presentation, negotiation, and communication skills Ability to manage competing priorities in an agency environment Apply Canadian gaming-market knowledge, media analytics, and strategic leadership across Ontario and Alberta client campaigns.
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Gaming Media Strategy Director Canada in Toronto employer: TCWGlobal
Join a dynamic and innovative team as a Staff Device Program Manager, where you'll lead cutting-edge hardware programs in a hybrid work environment that fosters collaboration and creativity. Our company prioritizes employee growth with ample opportunities for professional development, competitive compensation packages including bonuses and equity, and a supportive culture that values diverse perspectives. Located in a vibrant area, we offer occasional international travel, making this an exciting opportunity for those looking to make a meaningful impact in the tech industry.
