About Us
We are building one of the fastest-growing e-commerce platforms in the vape and nicotine space in Canada. With established retail operations, strong supplier relationships, and a unique pricing advantage through our wholesale network, we are now aggressively scaling our online sales. This is not a maintenance role — this is a *growth role*. *This role includes performance-based bonuses tied directly to revenue growth.* The Role
We are looking for a *results-driven Performance Marketing Manager* who knows how to turn ad spend into revenue. You will own our digital growth strategy across paid channels and work directly with leadership to scale online sales. If you’ve successfully scaled e-commerce revenue through paid ads, conversion optimization, and data-driven decision-making — we want to talk to you. What You’ll Be Responsible For
Plan, launch, and manage campaigns across:
Google Ads (Search + Shopping) Meta Ads (Facebook & Instagram) TikTok Ads (optional but preferred)
Optimize campaigns daily for:
ROAS (Return on Ad Spend) CPA (Cost per Acquisition) Revenue growth
Set up and manage tracking:
Conversion tracking Pixels and attribution Identify winning products and scale them
Build and manage retargeting campaigns Work with our dev/design team to improve:
Landing pages Product pages Conversion funnels
Collaborate on promotions, bundles, and pricing strategies What We’re Looking For
2+ years experience in performance marketing (e-commerce preferred) Proven track record managing paid ad budgets ($10K+/month) Strong experience with:
Google Ads Meta Ads Data-driven mindset (you understand metrics and optimize based on them) Experience improving conversion rates (not just running ads) Comfortable working in a fast-paced, growth-focused environment
Bonus (Nice to Have)
Experience in vape, cannabis, or restricted industries Experience with email/SMS platforms like Klaviyo SEO knowledge Shopify experience Compensation & Growth
Competitive base salary ($70K–$100K depending on experience) *Performance bonus tied directly to revenue growth* Opportunity to grow into Head of E-Commerce / Growth Lead Work directly with founders and influence major decisions Why Join Us?
Real opportunity to *own and scale a high-growth e-commerce business* Strong supply and pricing advantage vs competitors No corporate bureaucracy — fast execution Your work directly impacts revenue (and your compensation) Pay: $70,000.00-$100,000.00 per year Benefits
Flexible schedule Profit sharing Store discount Work Location: Remote
#J-18808-Ljbffr
E-Commerce Performance Marketing Manager (Vape & Nicotine Industry) in Winnipeg employer: Talantir
O2E Brands is an exceptional employer that champions a dynamic and innovative work culture, perfect for those looking to make a significant impact in the marketing landscape. With a focus on employee growth and development, we offer unique opportunities to lead high-performing teams while driving ambitious brand strategies across our franchise portfolio. Located in a vibrant community, our commitment to fostering collaboration and creativity ensures that every team member plays a vital role in achieving our goal of $1.4B in revenue by 2030.
