Chief Marketing Officer in Vancouver

O2E Brands is the parent company behind three exceptional brands: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. Their core philosophy is “It’s All About People.” They operate with transparency, trust, and a growth mindset. 1‑800‑GOT‑JUNK? is widely recognized as the world’s largest junk-removal franchise, helping both homes and businesses reclaim space with efficient, full‑service junk removal. Backed by a visionary CEO, the company has since grown into a powerhouse in its category, operating in major metros across North America and Australia. 1‑800‑GOT‑JUNK? isn’t just a junk-hauling company — it’s a scalable, high-growth franchise brand. Their financial performance, operational footprint, and consistent expansion reflect deep market penetration and strong business fundamentals. Now entering the next major chapter, they’re on a mission to double the business from approximately $700M to $1.4B by transforming from a single-service brand into a multi-product, customer-obsessed growth platform. With one of North America’s most recognized and beloved brands, an energized franchise network, and a clear path to multi-business expansion, the company is poised for its most ambitious decade yet.

About the Role

• Define and execute the enterprise-wide marketing strategy that drives both residential and commercial growth.
• Own full-funnel customer acquisition, retention, and lifetime value, ensuring every dollar spent translates into measurable impact.
• Unite brand, performance marketing, and customer experience under a single vision to fuel growth and advocacy.
• Manage a $100M+ blended marketing portfolio, aligning national campaigns with franchise-level execution for maximum ROI.
• Lead, inspire, and scale a 50+ person cross-functional marketing organization, including internal teams and agency partners.
• Modernize the MarTech stack, analytics, and attribution frameworks to enable real-time optimization and data-driven decision‑making.
• Collaborate with Product, Revenue, and Technology teams to launch new products, pricing models, and customer experiences that accelerate growth.
• Strengthen, evolve, and protect the 1-800-GOT-JUNK? brand while expanding messaging to support new services, markets, and customer segments.
• Build trusted, strategic partnerships with Franchise Partners, empowering local marketing success while maintaining national consistency.
• Serve as a key member of the Executive Team, driving enterprise strategy, fostering a customer‑obsessed culture, and championing accountability and performance.

Measures of Success

• Revenue Growth: $700M → $1.4B by 2030
• Customer Lifetime Value: Increased repeat revenue, referrals, and advocacy
• Marketing ROI: Reduced CPA and improved efficiency across channels
• Commercial Growth: Increased penetration in B2B and national accounts
• Brand Strength: Sustained engagement and cultural relevance
• Team & Franchise Alignment: High performance, trust, and engagement across the next

About You

• You are a bold, commercially‑minded marketing leader who thrives at the intersection of strategy, creativity, and performance.
• You’ve scaled marketing organizations in high‑growth, services‑based businesses, delivering measurable impact across acquisition, retention, and lifetime value.
• You combine data‑driven rigor with creative vision, translating insights into innovative products, pricing, and customer experiences.
• You inspire teams, influence executives, and partner with Franchise Partners to drive sustainable growth.
• Bold, commercially‑minded growth leader with a proven track record scaling businesses toward $1B+ in revenue.
• Thrives at the intersection of strategy, brand, performance, and customer experience to deliver measurable business impact.
• Experience leading high‑performing marketing organizations in high‑growth, consumer services, retail, or franchise‑based businesses.
• Deliver aggressive growth through acquisition, retention, lifecycle, and loyalty programs, turning insight into revenue.
• Combines data‑driven rigor, predictive analytics, and experimentation with creative vision to optimize spend, performance, and ROI.
• Proven ability to launch new products, pricing models, and services that accelerate top‑line growth.
• Inspires and develops cross‑functional teams, agency partners, and franchise networks to achieve ambitious business objectives.
• Influences executives, franchise partners, and stakeholders to align marketing strategy with enterprise revenue goals.
• Builds scalable marketing engines and modernized MarTech infrastructure to support multi‑product, multi‑channel growth.

The Extras that Matter

• Comprehensive Extended Health & Dental Benefits
• Hybrid Work Environment, offering flexibility to work both remotely and from their corporate offices
• Generous Paid Time Off, including annual vacation and personal days
• Professional Development Opportunities to support ongoing career growth
• Access to Health and Wellness Programs, including gym facilities at their corporate head office