At a Glance
- Tasks: Create and manage high-impact Meta ad campaigns that drive revenue.
- Company: Join a global media and marketing group focused on innovation.
- Benefits: Competitive salary, performance bonuses, flexible hours, and remote work options.
- Other info: Dynamic team culture with opportunities for continuous learning and growth.
- Why this job: Be a Paid Social Ninja and make a real impact in digital marketing.
- Qualifications: 5+ years in paid social with strong analytical skills and creativity.
The predicted salary is between 65000 - 75000 $ per year.
Location: Remote
Hours of work: Normal office hours are Monday through Thursday 8.00am to 5.30pm and Friday from 8.00am to 2.00pm
Experience: Minimum 5-7 years in paid social acquisition
Salary Range: $65k - 75k per year + performance bonus (depends on candidate expertise)
Overview: We're on the hunt for a Paid Social Ninja with a razor-sharp focus on Meta (Facebook & Instagram) advertising. In this role, you'll be the driving force behind high-impact, revenue-generating ad campaigns. You'll manage the full funnel—from strategy to execution—while continuously optimizing performance to smash our ROAS and CPA targets. If you thrive in a data-driven, fast-paced environment and know Meta Ads Manager like the back of your hand, we want to hear from you.
Key Responsibilities:
- Develop and implement full-funnel Meta ad strategies that align with business objectives.
- Plan, build, and manage high-performing ad campaigns across Meta platforms, including Facebook, Instagram, and Audience Network.
- Leverage custom audiences, lookalike audiences, and interest-based targeting to maximize reach and conversion potential.
Campaign Optimization & Scaling:
- Optimize campaigns in real time to hit CPL, CPA, ROAS, and CAC targets.
- A/B test ad creatives, copy, formats, and audience segments to drive incremental gains.
- Scale winning campaigns efficiently without compromising profitability.
Performance Analysis:
- Monitor and analyze campaign performance, providing detailed reports with actionable insights.
- Use Meta Pixel and Conversions API to track user behavior and attribute conversions accurately.
- Leverage first-party data and offline events to enhance campaign performance.
- Collaborate with the creative team to develop thumb-stopping ad creatives optimized for performance.
- Stay ahead of Meta platform updates, trends, and best practices to keep campaigns cutting-edge.
Daily Tasks:
- Monitor and optimize social campaigns in Meta mainly (potentially TikTok Ads as well).
- Conduct audience and ad copy analysis.
- Review and adjust bids to maximize ROI.
- Analyze campaign performance and adjust campaigns as necessary.
- Collaborate with cross-functional teams on campaign execution.
- Stay up-to-date on industry trends and make necessary adjustments to campaigns.
Weekly Tasks:
- Provide performance updates to stakeholders and leadership.
- Review testing plans and results.
- Conduct competitor research and analysis.
- Develop new campaign ideas and strategies.
- Track KPIs and adjust campaigns accordingly.
- Provide pitch assistance to sales (Opportunity sizing, Keyword research, prospect audits).
Monthly/Quarterly Tasks:
- Analyze and report on overall campaign performance and ROI.
- Review and adjust campaign budgets.
- Conduct in-depth analysis of key metrics and trends.
- Present strategic recommendations for improvement to leadership as a QBR report.
Types of Strategies and Tactics:
- Campaign structure optimization.
- Audience research and analysis.
- Ad copy testing and optimization.
- Landing page optimization.
- Conversion rate optimization.
- Audience targeting.
- Geotargeting.
- Remarketing campaigns.
- A/B testing.
- Competitor analysis.
Main KPIs to Track and Achieve:
- Return on Ad Spend (ROAS).
- Conversion rate (CR).
- Return on investment (ROI).
Requirements:
- Bachelor's degree in marketing, business, or related field.
- 5+ years of experience in paid social campaign management, with a focus on lead generation using a success-based model.
- Proficiency in Meta Ads and other high-end paid social technologies.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Ability to manage large-scale campaigns with a budget of $1 million or more.
- Knowledge of paid social best practices and industry trends.
- Experience with A/B testing and optimization strategies.
Nice-to-Haves:
- Experience with TikTok, LinkedIn, or Pinterest Ads.
- Familiarity with CRM platforms like HubSpot or Salesforce for lead integration.
- Basic knowledge of data visualization tools.
Competitive salary with performance-based bonuses. Flexible working hours and remote work options. Access to cutting-edge ad tech tools. Continuous learning and professional development opportunities. Fun, collaborative, and growth-oriented international company culture.
Digital Paid Media Specialist in Edmonton employer: t2ó | North America
At t2ó ONE, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our remote work options and flexible hours empower employees to achieve a healthy work-life balance while engaging in continuous learning and professional development. With access to cutting-edge ad tech tools and a focus on performance-driven strategies, our team members are positioned for meaningful growth and success in the fast-paced world of digital marketing.
