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JOB DESCRIPTION
Job Title: Sr. Paid Social Specialist
Location: Remote
Hours of work: Normal office hours are Monday through Thursday 8.00am to 5.30pm and Friday from 8.00am to 2.00pm
Experience: Minimum 5-7 years in paid social acquisition
Salary Range: $ 65k - 75k per year + performance bonus (depends on candidate expertise)
Overview:
We’re on the hunt for a Paid Social Ninja with a razor-sharp focus on Meta (Facebook & Instagram) advertising. In this role, you’ll be the driving force behind high-impact, revenue-generating ad campaigns. You’ll manage the full funnel—from strategy to execution—while continuously optimizing performance to smash our ROAS and CPA targets. If you thrive in a data-driven, fast-paced environment and know Meta Ads Manager like the back of your hand, we want to hear from you.
Key Responsibilities:
➔ Develop and implement full-funnel Meta ad strategies that align with business objectives.
➔ Plan, build, and manage high-performing ad campaigns across Meta platforms, including Facebook,
Instagram, and Audience Network.
➔ Leverage custom audiences, lookalike audiences, and interest-based targeting to maximize reach and conversion potential.
Campaign Optimization & Scaling:
➔ Optimize campaigns in real time to hit CPL, CPA, ROAS, and CAC targets.
➔ A/B test ad creatives, copy, formats, and audience segments to drive incremental gains.
➔ Scale winning campaigns efficiently without compromising profitability.
Performance Analysis:
➔ Monitor and analyze campaign performance, providing detailed reports with actionable insights .➔ Use Meta Pixel and Conversions API to track user behavior and attribute conversions accurately.
➔ Leverage first-party data and offline events to enhance campaign performance.
➔ Collaborate with the creative team to develop thumb-stopping ad creatives optimized for
performance.
➔ Stay ahead of Meta platform updates, trends, and best practices to keep campaigns cutting-edge.
Daily Tasks:
➔ Monitor and optimize social campaigns in Meta mainly (potentially TikTok Ads as well)
➔ Conduct audience and ad copy analysis
➔ Review and adjust bids to maximize ROI
➔ Analyze campaign performance and adjust campaigns as necessary
➔ Collaborate with cross-functional teams on campaign execution
➔ Stay up-to-date on industry trends and make necessary adjustments to campaigns
Weekly Tasks:
➔ Provide performance updates to stakeholders and leadership
➔ Review testing plans and results
➔ Conduct competitor research and analysis
➔ Develop new campaign ideas and strategies
➔ Track KPIs and adjust campaigns accordingly
➔ Provide pitch assistance to sales (Opportunity sizing, Keyword research, prospect audits)
Monthly/Quarterly Tasks:
➔ Analyze and report on overall campaign performance and ROI
➔ Review and adjust campaign budgets
➔ Conduct in-depth analysis of key metrics and trends ➔ Present strategic recommendations for improvement to leadership as a QBR report
Types of Strategies and Tactics:
➔ Campaign structure optimization
➔ Audience research and analysis
➔ Ad copy testing and optimization
➔ Landing page optimization
➔ Conversion rate optimization
➔ Audience targeting
➔ Geotargeting
➔ Remarketing campaigns
➔ A/B testing
➔ Competitor analysis
Main KPIs to Track and Achieve:
➔ Return on Ad Spend (ROAS)
➔ Conversion rate (CR)
➔ Return on investment (ROI)
Requirements:
➔ Bachelor's degree in marketing, business, or related field
➔ 5+ years of experience in paid social campaign management, with a focus on lead generation using a success-based model
➔ Proficiency in Meta Ads and other high-end paid social technologies
➔ Strong analytical and problem-solving skills
➔ Excellent communication and collaboration skills ➔ Ability to manage large-scale campaigns with a budget of $1 million or more
➔ Knowledge of paid social best practices and industry trends
➔ Experience with A/B testing and optimization strategies
Nice-to-Haves:
➔ Experience with TikTok, LinkedIn, or Pinterest Ads .
➔ Familiarity with CRM platforms like HubSpot or Salesforce for lead integration.
➔ Basic knowledge of data visualization tools.
➔ Competitive salary with performance-based bonuses .
➔ Flexible working hours and remote work options .
➔ Access to cutting-edge ad tech tools .
➔ Continuous learning and professional development opportunities .
➔ Fun, collaborative, and growth-orientedInternational company culture .
t2ó ONE is a global media and marketing group that helps brands grow by combining technology, data, and media strategies. Founded in 2004, the company offers services such as Digital 360, Adtech & Data, Media Solutions, Digital Sales, eCommerce at Scale, Mobile Apps Ecosystem, and 1st Party Data Enrichment . With over 500 employees and 300 active clients , t2ó ONE operates across North America, Europe, and Latin America . The agency focuses on full-funnel marketing , performance-driven strategies, and innovation through proprietary tech solutions.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Advertising Services
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Digital Paid Media Specialist employer: t2ó | North America
At t2ó ONE, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our remote work options and flexible hours empower employees to achieve a healthy work-life balance while engaging in continuous learning and professional development opportunities. With access to cutting-edge ad tech tools and a focus on innovation, our team members are positioned for meaningful growth and success in the fast-paced world of digital marketing.
