Paid Search Strategist – Remote in Moncton

Everyone can run a search campaign. Almost nobody can tell you whether it worked. That is the whole job. Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

You would own a set of our Google accounts end to end. Here is what "end to end" actually means:

• You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made.
• You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it.
• You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click.
• You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast. If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like:

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking.
• Run brand and non-brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non-brand is where the growth is and where the waste is.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded.
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint.

You are a fit if:

• You have done this with real money. Hands-on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
• You are AI native, and you build. This is a requirement, not a bonus.
• You can communicate your ideas in English at a native or near-native level.
• You are skeptical of your own numbers.
• You can work US Eastern business hours for client calls.

Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if:

• "That was not my role" is in your vocabulary.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting:

• This is not a maintenance job. You would have real influence over how we run Google across the agency.
• You will work on real brands with real budgets. We test aggressively. We learn quickly.
• You get trust on day one. You get a lot of autonomy.
• You will grow into senior strategy. We want people who want more responsibility.