Director of Global Event Marketing – Remote in Winnipeg

EventMobi is remote-first. This role is open to candidates residing in Canada. Expect to be on the road about once a month for events across the US, Canada and Europe. This is a player-coach role.

WHY YOU SHOULD JOIN US? You are at the top of your ‘event’ game and excited by the idea of marketing events and event tech to the people who run them. And even more excited to grow EventMobi’s event team and our portfolio of events. Our customers are experienced conference organizers. So is the crowd at every show we exhibit at. You’ll walk the floor knowing your audience better than anyone in the building, because you are your audience. Our marketing ethos is to offer value at every interaction, and in-person events are the best way to educate and engage the events community and our customer base.

You’ll own EventMobi's entire events program: the trade shows, the sponsorships, and the events we host ourselves. Strategy, budget, messaging, booth, results. Start with local workshops and exclusive dinners, build momentum, and turn it into our first user conference. Not many people get to say they launched one of those.

EventMobi is a one-of-a-kind bootstrapped gem, built on people who show up for each other. Founded in 2010, and growing sustainably. No VC money shenanigans or crazy expectations. Every dollar you put into an event has a job to do, and you'll know exactly what it earned.

WHO YOU ARE

You're a marketer first. Events are your channel, and pipeline is your scoreboard. Your secret weapon is superb organization and project management. You know your events cost per opportunity before anyone asks. And you'd rather cut a beloved event than defend one that doesn't pay off.

WHAT YOUR WORK WILL FOCUS ON

• Own the Tradeshow Floor: For every show, you own the whole story: the calendar, budget, messaging, the pre-show marketing push, booth design, shipping, staffing and on-site execution. You make sure potential buyers know where to find us, work with Demand Gen and Sales to fill the calendar with meetings before the doors open, and ensure every lead lands in HubSpot, attributed. On the floor, you're the event tech expert in the room.
• Make Every Sponsored Event Pay Off: When we sponsor an industry event with our event tech, your team is the single point of contact. You lock the give/get in writing early, run our on-site presence, and grow our database with every opt-in.
• Build EventMobi’s Owned Events: You decide what every event we host is for: new pipeline or deeper customer relationships. Then you build it: format, agenda, speakers, venue, run of show, and the marketing that fills the room.
• Run It Like Your Business: You keep the single source of truth for every event, project manage each one, own vendors and contracts, and forecast the budget so there are no surprises.

SUPPORT & COLLABORATION

You can’t do this alone. Here's who's in it with you:

• Event Coordinator: reports to you, full-time from day one.
• VP of Marketing: your manager and biggest support.
• Demand Gen: deploys your campaigns and partners with you on target accounts and meeting bookings.
• Sales: your crew on the floor, and the people who turn booth conversations into revenue.
• Customer Success: Supports the build and management of event tech for the sponsored industry conferences.
• Marketing Operations: HubSpot, attribution and reporting, so your numbers hold up in any room.

WHAT TO EXPECT FROM EVENTMOBI?

• Compensation: $120-$140K CAD (Base + Bonus), Stock Option, and Benefits
• Time-Off: 15 days annual leave + 3 summer days + your birthday is a holiday
• Regional in-person gatherings and co-working sessions to meet your co-workers in person throughout the year
• Tools: Top-of-the-line hardware and the best collaboration software for remote work
• The Best Coworkers Ever: If you ask anyone who has worked at EventMobi, they will tell you that their fellow Mobiers are the best part of their experience!

REMOTE WORKSPACE REQUIREMENTS

You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is a vital requirement for doing your best work! You have a reliable internet connection capable of participating in video calls, with at least 30 Mbps download speed. You are a Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada and Europe.

YOUR QUALIFICATIONS

• 8+ years in corporate event marketing at a B2B company.
• You've managed a high volume of third-party trade shows and sponsored events portfolio.
• You have been involved in the planning and execution of a mid-size user conference and exclusive dinner series.
• Strong Event Tech experience.
• Bonus points if you already know this industry from the inside.
• You've owned an event budget and can show what each event returned in pipeline and revenue.
• You write sharp event messaging and copy yourself, and you're proud of it.
• You're up for travelling about once a month across North America and Europe.