At a Glance
- Tasks: Lead lifecycle marketing strategy and manage customer journeys using HubSpot and Iterable.
- Company: Join SurveyMonkey, a leader in customer feedback solutions.
- Benefits: Remote work, competitive salary, and opportunities for career growth.
- Other info: Collaborative environment with a focus on personal and professional development.
- Why this job: Shape impactful marketing strategies and drive customer engagement.
- Qualifications: 8+ years in lifecycle marketing and hands-on HubSpot and Iterable expertise.
The predicted salary is between 63000 - 77000 $ per year.
Lead Survey Monkey's lifecycle marketing strategy remotely, combining Hub Spot nurture expertise with Iterable onboarding, engagement, and retention programs.
This senior leader owns customer journeys across sales-assisted and self-serve motions.
You will guide segmentation, personalization, testing, and routing while connecting lifecycle programs to activation, retention, and expansion.
The position reports to the Director of Product and Lifecycle Marketing and manages Email Marketing and Customer Marketing individual contributors.
Key Responsibilities
- Set lifecycle strategy and operating cadence across customer journeys
- Own Hub Spot nurture strategy toward MQL and SQL
- Direct Iterable segmentation, personalization, and testing roadmaps
- Coach marketers through goals, priorities, and career growth
- Report lifecycle performance to senior leadership
Requirements
- 8+ years in lifecycle, CRM, or email marketing
- 3+ years managing individual-contributor marketers
- Hands-on Hub Spot and Iterable expertise
- Experience connecting sales-assisted and self-serve journeys
- Customer marketing experience tied to revenue outcomes
Shape Survey Monkey's lifecycle strategy through Hub Spot, Iterable, customer marketing, and cross-functional leadership.
Senior Lifecycle Marketing Manager in Ottawa employer: SurveyMonkey
SurveyMonkey is an exceptional employer that fosters a culture of curiosity and inclusivity, making it a fantastic place for Senior Designers to thrive. With a flexible hybrid work environment, thoughtfully designed offices, and a commitment to employee growth through mentorship and innovative programs, SurveyMonkey empowers its team members to make meaningful contributions while advancing their careers. Join us to be part of a dynamic team that values diverse perspectives and champions user-centric design in a collaborative setting.
