Search Engine Optimization Manager in Ottawa

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms.

What we’re looking for

As a leader in organic search and discovery, you will drive the global organic growth strategy across all web. Your mission is to establish SurveyMonkey as a definitive authority for our customers' most pressing challenges. You will balance traditional SEO foundations with emerging AEO priorities, ensuring we lead in a search landscape reshaped by AI.

What you’ll be working on:

• Build a Holistic Search Strategy: Work alongside Manager of Growth Marketing to integrate organic visibility with paid SEM performance in order to optimize capital allocation.
• Drive the SEO/AEO Strategic Roadmap: Operationalize the measurement of AI discovery, executing strategies to gain a competitive advantage in both traditional "blue link" results and LLMs.
• Foundational SEO Excellence: Oversee global content architecture, including localization, internal linking strategies, metadata optimization, and schema markup.
• AI-First Tooling: Proven experience driving an "AI-first" approach to SEO/AEO operations.
• End-to-End Content Operations: Support the strategic planning of the web content calendar in collaboration with the Senior Manager of Product Marketing and Web Content.
• Strategic Business Impact: Serve as the organic search subject matter expert for the SurveyMonkey brand.
• Cross-Functional Liaison: Act as the primary strategic point of contact for SurveyMonkey SEO/AEO content health.

We’d love to hear from people with:

• 6+ years of professional experience in SEO, Content Strategy, or Digital Product Management within a large-scale, high-growth organization, with 1-2 years of people management.
• Proficiency in translating complex data into actionable narratives by building custom dashboards and pulling deep insights from tools such as Tableau and Amplitude.
• Deep understanding of AEO vs. SEO, specifically how LLMs parse "Information Gain," entity relationships, and sentiment.
• Proven track record of managing and optimizing content across various formats for search rankings and user engagement.
• Strong experience managing content publication within an enterprise CMS and utilizing SEO research tools (Google Search Console, Ahrefs, or similar).
• Ability to translate complex "Agentic" or AI behavioral shifts into clear business strategies and influence senior leadership.
• A self-starter who can move from reactive answering to proactive education.

The base pay provided for this position ranges from CAD $100,300.00/ year - $118,000.00/ year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.

This opening is for an existing vacancy. SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from our Ottawa office up to 1 day per week.

Why SurveyMonkey?

At SurveyMonkey, curiosity powers everything we do. We’re a global company where people from all backgrounds can make an impact, build meaningful connections, and grow their careers. Our teams work in a flexible, hybrid environment.

Our commitment to an inclusive workplace:

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business.