Director, Corporate Marketing & Brand Development in Winnipeg

SupremeX is a trusted North American leader in the manufacturing and distribution of envelopes and a growing provider of paper-based packaging solutions. With almost half a century of experience, we combine deep industry expertise with a commitment to innovation, quality, and customer service. We significantly expanded our offer to help businesses meet their packaging needs in a rapidly changing market. With 14 facilities and a team of over 900 employees, SupremeX prides itself on building long-term partnerships with customers, supporting employee development, and driving sustainable growth.

We are proud to foster a culture built on respect, integrity, excellence, teamwork, and communication. We value people who take pride in their work, support one another, and are always looking for ways to grow and improve. Whether on the plant floor or in the office, we work together, communicate openly, and treat everyone with fairness and respect. At SupremeX, you’ll find more than a job—you’ll find a sense of purpose and a place to grow.

Job Summary

The Director, Corporate Marketing and Brand Development will provide strategic leadership for SupremeX’s marketing function, driving brand growth, market expansion, product strategy, sales enablement, and customer engagement across Canada and the U.S., with a strong focus on U.S. Envelope and e-Commerce Packaging. This role will partner closely with Executive Leadership, Sales, Operations, HR, and Innovation to translate market intelligence, customer insights, and business priorities into actionable growth strategies.

The successful candidate will lead SupremeX’s brand and market positioning, product marketing and lifecycle management, digital and social media strategy, marketing communications, employer branding, sales enablement, market research, and industry presence. This is a highly visible, hands-on leadership role responsible for elevating the marketing function into a data-driven, technology-enabled and market-led strategic partner to the business, while leading and developing the marketing team and external partners.

Key Responsibilities

• Strategic Leadership & Brand Strategy
  • Serve as a strategic marketing partner to Leadership, elevating SupremeX’ marketing function to a data-driven, technology enabled, market-led strategy role.
  • Collaborate with Executive Leadership on long-term strategic initiatives, including equipment sourcing through market analysis, M&A evaluation, portfolio analysis and market opportunity assessments.
  • Serve as functional leader and subject matter expert for all marketing initiatives across the organization.
• Marketing & Brand Strategy
  • Develop and execute integrated marketing strategies that align with business objectives across product lines and markets, with a strong focus on U.S. Envelope and e-Commerce Packaging growth.
  • Define, implement and build SupremeX brand positioning in the U.S. market (“Source it with SupremeX”) to increase visibility and local awareness.
  • Lead employer branding initiatives to enhance SupremeX’s profile as an employer of choice, particularly in the U.S.
  • Work closely with U.S. Sales Leadership to strengthen SupremeX’ presence in target markets.
  • Support Leadership to drive the business by becoming a Subject Matter Expert in Envelope & e-Commerce Marketing.
  • Foster internal alignment across teams (Sales, Operations, HR, Innovation) to ensure cohesive execution of marketing initiatives.
• Sales Enablement & Market Activation
  • Partner with Sales teams to develop tools, presentations, and collateral that enhance customer engagement and highlight product value.
  • Manage sales technology platforms and support implementation of digital tools that improve sales efficiency and performance tracking.
  • Support U.S. Sales teams by developing market-specific campaigns and promotional strategies to drive new local business.
• Product Management
  • Oversee product lifecycle management, including positioning, messaging, market introduction and SKU/grid management.
  • Collaborate with Sales, Operations and Innovation teams to identify and prioritize new product opportunities.
  • Lead product marketing initiatives in collaboration with Sales and Operations.
  • Conduct market and competitive intelligence to identify emerging trends, customer needs and innovation opportunities.
• Communication & Social Media
  • Oversee all internal and external marketing communications, including PR and social media.
  • Develop a strategic social media presence for the U.S. Envelope business, amplifying key product advantages and brand differentiation.
  • Collaborate with partners and industry experts to enhance brand advocacy and market credibility.
• Leadership and Oversight Responsibilities
  • Partner with Human Resources to develop and execute internal communication strategies that strengthen employee engagement, reinforce company culture, and support organizational change initiatives.
  • Ongoing development, maintenance, and optimization of the SupremeX website.
  • Oversee monthly customer newsletters, product announcements, and promotional email campaigns.
  • Lead, Coach, and Develop the Marketing team.
  • Establish marketing KPIs and regularly report performance to executive leadership.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field; MBA or advanced marketing/business education is an asset.
• 15+ years of progressive marketing experience, with increasing responsibility in strategic marketing, brand management, product marketing and business development.
• Proven experience in a senior marketing leadership role, preferable within a B2B, manufacturing, packaging, printing, paper, industrial or related environment.
• Demonstrated success developing and executing U.S. market strategies and driving brand awareness, market expansion and revenue growth.
• Strong understanding of B2B marketing, customer segmentation, competitive intelligence, market analysis, product positioning and go-to-market strategy.
• Excellent written, verbal and presentation skills, with the ability to communicate effectively with executives, customers, employees and external stakeholders.
• Willingness and ability to travel within Canada and the United States as required.

SupremeX is committed to employment equity in compliance with the Employment Equity Act and other Federal and Provincial applicable legislation. We welcome and encourage applications from qualified women, men, visible minorities, aboriginal peoples, and persons with disabilities.