Director, Corporate Marketing & Brand Development

Supreme X is a trusted North American leader in the manufacturing and distribution of envelopes and a growing provider of paper-based packaging solutions.

With almost half a century of experience, we combine deep industry expertise with a commitment to innovation, quality, and customer service.

While we are well known for our extensive envelope product lines, we significantly expanded our offer in order to help businesses meet their packaging needs in a rapidly changing market.

With 14facilities and a team of over 900 employees, Supreme X prides itself on building long-term partnerships with customers, supporting employee development, and driving sustainable growth.

We are proud to foster a culture built on respect, integrity, excellence, teamwork, and communication.

We value people who take pride in their work, support one another, and are always looking for ways to grow and improve.

Whether on the plant floor or in the office, we work together, communicate openly, and treat everyone with fairness and respect.

At Supreme X, you’ll find more than a job—you’ll find a sense of purpose and a place to grow.

Job Summary

The Director, Corporate Marketing and Brand Development will provide strategic leadership for Supreme X’s marketing function, driving brand growth, market expansion, product strategy, sales enablement, and customer engagement across Canada and the U.

S., with a strong focus on U.

Envelope and e-Commerce Packaging.

This role will partner closely with Executive Leadership, Sales, Operations, HR, and Innovation to translate market intelligence, customer insights, and business priorities into actionable growth strategies.

The successful candidate will lead Supreme X’s brand and market positioning, product marketing and lifecycle management, digital and social media strategy, marketing communications, employer branding, sales enablement, market research, and industry presence.

This is a highly visible, hands-on leadership role responsible for elevating the marketing function into a data-driven, technology-enabled and market-led strategic partner to the business, while leading and developing the marketing team and external partners.

Key Responsibilities

• Strategic Leadership & Brand Strategy
• Serve as a strategic marketing partner to Leadership, elevating Supreme X’ marketing function to a data-driven, technology enabled, market-led strategy role
• Collaborate with Executive Leadership on long-term strategic initiatives, including equipment sourcing through market analysis, M&A evaluation, portfolio analysis and market opportunity assessments
• Serve as functional leader and subject matter expert for all marketing initiatives across the organization
• Marketing & Brand Strategy
• Develop and execute integrated marketing strategies that align with business objectives across product lines and markets, with a strong focus on U.
• Envelope and e-Commerce Packaging growth
• Define, implement and build Supreme X brand positioning in the U.

S. market (“Source it with Supreme X”) to increase visibility and local awareness, emphasizing our strengths/market differentiators:

• Envelope
• High-Efficiency A-Integrity à industry has a huge issue with side-seam gum
• DM Sheetfed Specialists
• Large Format & Board Envelopes
• FSC & 30% PCW Recycled at the same price
• E-Commerce Packaging
• Your e-commerce & retail Packaging Expert
• Postal Optimization IP
• Perfecting the Fulfillment and Unboxing Experience
• Branding yourself in Economical Order Quantities giving Start-ups the image of major CPG
• Lead employer branding initiatives to enhance Supreme X’s profile as an employer of choice, particularly in the U. S
• Work closely with U. S. Sales Leadership to strengthen Supreme X’ presence in target markets
• Support Leadership to drive the business by becoming a Subject Matter Expert in Envelope & e-Commerce Marketing
• Foster internal alignment across teams (Sales, Operations, HR, Innovation) to ensure cohesive execution of marketing initiatives
• Sales Enablement & Market Activation
• Partner with Sales teams to develop tools, presentations, and collateral that enhance customer engagement and highlight product value
• Manage sales technology platforms and support implementation of digital tools that improve sales efficiency and performance tracking
• Support U. S. Sales teams by developing market-specific campaigns and promotional strategies to drive new local business
• Product Management
• Oversee product lifecycle management, including positioning, messaging, market introduction and SKU/grid management
• Collaborate with Sales, Operations and Innovation teams to identify and prioritize new product opportunities
• Lead product marketing initiatives in collaboration with Sales and Operations
• Conduct market and competitive intelligence to identify emerging trends, customer needs and innovation opportunities
• Develop a Consultative Services platform in collaboration with Sales, focused on Packaging Solutions and Structural Product Design
• Provide insight and recommendations to drive customer-centric growth and product innovation
• Communication & Social Media
• Oversee all internal and external marketing communications, including PR and social media
• Develop a strategic social media presence for the U. S. Envelope business, amplifying key product advantages and brand differentiation
• Collaborate with partners and industry experts to enhance brand advocacy and market credibility
• Strategic Areas of Focus
• U. S. Brand & Market Strategy Development
• Market Research & Competitive Insights
• ESG & ERM & Other Sustainability Efforts Integration, Marketing and Promotion
• M&A and Strategic Growth Support
• Leadership and Oversight Responsibilities
• Internal Communications & Employer Brand
• Partner with Human Resources to develop and execute internal communication strategies that strengthen employee engagement, reinforce company culture, and support organizational change initiatives.
• Quarterly employee newsletter ensuring content is aligned with the Supreme X brand.
• Digital/Email Marketing & Website Management
• Ongoing development, maintenance, and optimization of the Supremex website.
• Search engine optimization (SEO) strategies to improve website visibility and lead generation.
• Manage & direct relationships with digital marketing partners
• Monitor website performance and digital analytics to optimize user experience and effectiveness.
• Oversee monthly customer newsletters, product announcements, and promotional email campaigns.
• Management of contact databases
• Social Media & Content Management
• Oversee Supreme X social media strategy across all corporate channels.
• Manage content calendars and ensure brand consistency across all platforms.
• Ensure internal and external campaigns increase brand awareness, customer engagement and employer branding strategies
• Marketing Collateral & Sales Enablement
• Oversee the creation and maintenance of marketing materials including:
• Product brochures
• Sell sheets
• Flyers
• Presentations
• Product profiles
• Catalogues
• Trade show materials
• Product photography
• Sales support materials
• Trade Shows & Industry Representation
• Lead the planning and execution of trade shows, conferences, sponsorships, and customer events.
• Oversee the coordination of marketing logistics, promotional materials, product samples and event communications.
• Ensure SXP is appropriately represented at industry associations and trade organizations
• Leadership & Vendor Management
• Lead, Coach, and Develop the Marketing team.
• Establish marketing KPIs and regularly report performance to executive leadership.
• Develop and manage department budget and ensure effective allocation of marketing resources.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field; MBA or advanced marketing/business education is an asset.
• 15+ years of progressive marketing experience, with increasing responsibility in strategic marketing, brand management, product marketing and business development.
• Proven experience in a senior marketing leadership role, preferable within a B2B, manufacturing, packaging, printing, paper, industrial or related environment.
• Demonstrated success developing and executing U. S. market strategies and driving brand awareness, market expansion and revenue growth.
• Strong understanding of B2B marketing, customer segmentation, competitive intelligence, market analysis, product positioning and go-to-market strategy.
• Proven ability to partner with Executive Leadership and Sales Leadership to translate business objectives into actionable marketing strategies.
• Demonstrated experience managing and developing high-performing marketing teams and leading cross-functional initiatives.
• Strong product marketing and product lifecycle management experience, including positioning, commercialization, portfolio management and new product launches.
• Demonstrated experience developing sales enablement programs, marketing collateral, campaigns and customer-facing tools that support revenue growth.
• Data-driven mindset with experience establishing marketing KPIs, analyzing performance and communicating results and recommendations to senior leadership.
• Strong understanding of marketing technology and demonstrated ability to evaluate and implement digital tools that improve marketing and sales effectiveness.
• Experience with market research, competitive intelligence and identifying emerging customer, industry and technology trends.
• Strong business and financial acumen, including experience managing marketing budgets, evaluating ROI and prioritizing resources against business objectives.
• Experience supporting strategic initiatives such as M&A, market expansion, portfolio analysis, equipment investment or other corporate growth initiatives is an asset.
• Experience in packaging, envelopes, e-commerce packaging, fulfillment, postal optimization, structural packaging design or related industries is strongly preferred.
• Excellent written, verbal and presentation skills, with the ability to communicate effectively with executives, customers, employees and external stakeholders.
• Strong leadership, collaboration, influencing and change-management capabilities.
• Highly organized, analytical and results-oriented, with strong project management and prioritization skills.
• Willingness and ability to travel within Canada and the United States as required.
• Comprehensive Medical, Dental, and Health Benefits to support your well-being
• Retirement Plan
• A retirement plan to help you plan for the future.
• Bonus – Annual bonus opportunities based on Company performance and/or Individual goals

Collaborative Culture – A workplace built on communication, integrity, excellence, respect, and teamwork.

• Work-Life Balance
• Support for a healthy balance between work and life.

NOTE: This job description in no ways states or implies that these are the only responsibilities of this position.

The employee will be required to accept additional responsibilities as deemed appropriate by the Manager.

Supreme X is committed to employment equity in compliance with the Employment Equity Act and other Federal and Provincial applicable legislation.

We welcome and encourage applications from qualified women, men, visible minorities, aboriginal peoples, and persons with disabilities.

We encourage you to connect with us if you require an accommodation for the recruitment process.

#J-18808-Ljbffr