At a Glance
- Tasks: Lead go-to-market strategies and generate pipeline for an innovative AI marketing product.
- Company: Join Superpilot, a trailblazer in AI-driven marketing solutions.
- Benefits: Early equity, direct impact on product, and a chance to tackle hard problems.
- Other info: Opportunity to work directly with the founding team and influence product direction.
- Why this job: Be part of a small team shaping the future of commerce with AI.
- Qualifications: Passion for B2B marketing and experience in startup environments.
The predicted salary is between 128250 - 156750 $ per year.
Superpilot is the AI agent for marketers. We help some of the biggest brands in the world accelerate their commerce marketing workflows, get discovered by AI Apps like ChatGPT & Gemini, and deliver superior shopper experiences.
We're looking for our first go-to-market hire: Founding GTM Lead. You'll report to the CEO and own our lead pipeline, across inbound and outbound motions.
Why Superpilot? Marketing is in the middle of a generational platform shift. Agentic AI products are going to disrupt conventional marketing tooling as the workflows go from human-led to agent-led. This is a small window to do the foundational GTM work for one of the products that defines the category.
What You’ll Do
- Generate pipeline.
- Test inbound, outbound and partner channels, run ecosystem events, oversee content, then double down on what converts.
- Deploy website, product and content updates.
- You are comfortable using modern AI coding tools to create features and content to support growth.
- Iterate on positioning.
- Work with the founding team to continuously refine messaging as AI evolves.
- Contribute to product.
- Bring structured customer insight back to product and engineering to shape the roadmap (and ship new features directly where it makes sense).
- Instrument the funnel.
- Stand up the CRM and GTM stack, and track pipeline coverage, win rate, cycle length and CAC.
What We're Looking For
- Passion for and experience with modern B2B go-to-market in a start-up environment.
- You are hungry for automating as much as possible with agents, using the latest data tools and always experimenting with messaging to find growth.
- Experience selling to commerce, digital or marketing leaders: VPs of E-commerce, Heads of Growth, CMOs.
- Comfort building from zero, with no SDR team and early brand awareness.
- Bonus points: Experience working for a D2C brand using commerce platforms such as Shopify & Salesforce Commerce Cloud.
- Familiarity with AEO/SEO, content marketing and the shift to AI search and answer engines.
Why Join Now
- Early equity in a company positioned at a major inflection point in how commerce works.
- Direct impact on product direction and technical architecture.
- Hard problems at the intersection of AI, search, and commerce.
- Small team where your work ships to real customers immediately.
Founding GTM Lead in Winnipeg employer: Superpilot Labs
Superpilot is an exceptional employer for those looking to make a significant impact in the rapidly evolving field of AI-driven marketing. As a founding GTM Lead, you'll enjoy early equity opportunities and the chance to shape product direction within a small, dynamic team that values innovation and experimentation. With a culture that encourages growth and collaboration, Superpilot offers a unique environment where your contributions directly influence real customer experiences and the future of commerce marketing.
