At a Glance
- Tasks: Lead digital growth strategy and media marketing for Staples Canada.
- Company: Join a dynamic team at Staples Canada, the Working and Learning Company.
- Benefits: Enjoy discounts, health benefits, performance bonuses, and learning opportunities.
- Other info: Hybrid work environment with a focus on inclusivity and diversity.
- Why this job: Make a real impact in digital marketing while driving customer engagement and growth.
- Qualifications: 10+ years in digital marketing with strong leadership skills required.
The predicted salary is between 112500 - 137500 $ per year.
The Director, Digital Growth & Media Marketing is responsible for leading Staples Canada's digital growth strategy, media investment, customer lifecycle marketing, and social media ecosystem across B2C and B2B. This role is accountable for driving customer acquisition, engagement, retention, traffic, and revenue through a portfolio of paid, owned, and earned channels.
The Director will lead teams responsible for performance media, SEM, CRM and email marketing, paid and organic social media, marketing technology, and digital marketing effectiveness. This leader will partner closely with Integrated Marketing, Creative & Production, Analytics, eCommerce, Digital Experience, and Business (i.e. B2B, Merchandising, Digital, Services) teams to ensure digital investments drive measurable business outcomes and support enterprise growth objectives.
As a member of the Marketing Leadership Team, this role will champion innovation, customer-centric marketing, personalization, and data-driven decision making while advancing Staples Canada's digital marketing capabilities.
Specifically, You Will:
- Digital Growth Strategy & Marketing Transformation: Lead the digital growth strategy across B2C and B2B, ensuring paid, owned, and earned channels are aligned to enterprise revenue, traffic, customer acquisition, engagement, and retention goals.
- Performance Media, SEM & Full-Funnel Investment: Oversee performance media strategy across search, shopping, display, programmatic, paid social, affiliate, retail media, and other growth channels.
- CRM, Email & Customer Lifecycle Marketing: Lead CRM, email, SMS, and lifecycle marketing strategies that deepen customer engagement, increase retention, and drive profitable sales across key customer segments.
- Paid & Organic Social Media Ecosystem: Own the strategic direction for paid and organic social media, ensuring Staples Canada builds an integrated, brand-right, performance-oriented social ecosystem.
- Marketing Technology, Personalization & Digital Effectiveness: Lead the identification, evaluation, business case development, and optimization of marketing technology capabilities that enable personalization, automation, audience activation, measurement, and channel efficiency.
- Cross-Functional Planning, B2B/B2C Growth & Business Partnership: Act as a strategic partner to business, marketing, merchandising, eCommerce, digital experience, and services stakeholders to ensure digital investments support enterprise priorities.
Some Of What You Need:
- University degree in business, marketing, commerce, digital marketing, analytics, or a related discipline.
- MBA or advanced education in marketing, business, digital transformation, analytics, or related field considered an asset.
- Deep knowledge of digital growth marketing across paid, owned, and earned channels.
- Strong understanding of B2C and B2B customer acquisition, engagement, retention, demand generation, and full-funnel marketing strategies.
- Demonstrated expertise in media investment strategy, budget allocation, channel optimization, agency management, and marketing performance measurement.
- Strong analytical capability with the ability to interpret marketing, customer, digital, and financial metrics and translate insights into clear business recommendations.
- Knowledge of marketing technology, personalization, segmentation, automation, first-party data activation, and customer journey orchestration.
- Minimum 10+ years of progressive digital marketing, media, CRM, lifecycle marketing, eCommerce, or growth marketing experience.
- 5+ years of people leadership experience, including leading managers and/or multi-disciplinary teams.
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.
Some Of What You Will Get:
- Associate discount
- Health and Dental benefits
- RRSP/DPSP
- Performance bonuses
- Learning & Development programs
At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. As The Working and Learning Company, we inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions.
We are building an inclusive and diverse team. Staples Canada is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability.
Director – Digital Marketing in Richmond Hill employer: Staples Canada
At Staples Canada, we pride ourselves on being an excellent employer by fostering a dynamic and inclusive work culture that encourages collaboration and innovation. As a Senior Product Manager, you will have access to comprehensive benefits, including health and dental coverage, performance bonuses, and robust learning and development programs, all while working in a hybrid environment in Richmond Hill. Join us to make a meaningful impact as we inspire our customers and communities to work smarter and grow together.
