At a Glance
- Tasks: Lead strategic marketing initiatives for small and medium businesses to drive growth and engagement.
- Company: Join Staples B2B, a leader in innovative marketing solutions.
- Benefits: Enjoy discounts, health benefits, performance bonuses, and learning opportunities.
- Other info: Hybrid work environment with excellent career development potential.
- Why this job: Make a real impact by shaping marketing strategies that resonate with business buyers.
- Qualifications: 8-10 years in marketing strategy with strong communication and analytical skills.
The predicted salary is between 121095 - 148005 $ per year.
Staples B2B is looking for a highly strategic and commercially minded Senior Marketing Manager, Small & Medium Business (SMB) to lead the development and execution of marketing strategies to drive acquisition, retention, revenue growth and share of wallet across our key B2B divisions. This is a high-impact role at the intersection of strategy, planning, and execution — where you will transform merchant priorities, customer insights, and revenue objectives into omni-channel campaigns that resonate with business buyers.
Specifically, You Will
- Lead the development and execution of the SMB marketing strategy, driving customer acquisition, retention, engagement, and share-of-wallet growth.
- Develop differentiated value propositions and customer journeys for multiple SMB audience segments.
- Develop annual campaign calendar for programs to drive overall business metrics in support of multiple key divisions.
- Partner with merchandising teams across all categories to develop and execute integrated marketing strategies to drive awareness, demand and growth across the full Staples Business portfolio.
- Lead cross-functional teams in developing scalable marketing programs that support both short-term business performance and long-term growth objectives.
- Partner with Merchandising and Sales teams (directors, managers and specialists) to understand quarterly and monthly priorities. Develop support plans for promotional activity, new launches, top brands, etc.
- Provide recommendations on go-to-market strategy; acting as a strategic partner – not just a service provider. Be prepared to challenge assumptions and influence teams to think differently.
- Develop strong relationships with key vendors and execute marketing programs that support new launches, promos and seasonal priorities in-line with Staples enterprise calendar.
- Build omni-channel campaigns encompassing both paid, owned and earned tactics to support collaborative vendor and Staples’ priorities.
- Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.
- Influence decision-making across all levels of the organization through strong business cases, insights, and strategic recommendations.
Some Of What You Need
- Post-secondary education with a focus in Marketing, Business or Communications.
- 8-10+ years prior experience in Marketing Strategy, Planning or Communications Role.
- Experience leading complex go to market initiatives across multiple channels and stakeholder groups.
- Excellent executive communication presentation and storytelling skills.
- Proven ability to navigate ambiguity and lead through organization change and transformation.
- Strong financial and analytical mindset with experience using data to drive decision making.
- Ability to balance strategic thinking while executing highly detailed initiatives.
- Great collaboration skills and attention to detail.
Physical Demands/working Conditions
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.
Some Of What You Will Get
- Associate discount.
- Health and Dental benefits.
- RRSP/DPSP.
- Performance bonuses.
- Learning & Development programs.
- And more...
We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions.
Senior Marketing Manager, Small and Medium Businesses in Richmond Hill employer: Staples Canada
At Staples Canada, we pride ourselves on being an excellent employer by fostering a dynamic and inclusive work culture that encourages collaboration and innovation. As a Senior Product Manager, you will have access to comprehensive benefits, including health and dental coverage, performance bonuses, and robust learning and development programs, all while working in a hybrid environment in Richmond Hill. Join us to make a meaningful impact as we inspire our customers and communities to work smarter and grow together.
