At a Glance
- Tasks: Lead and build the marketing strategy from scratch for a cutting-edge software company.
- Company: A leading location intelligence and marketing planning software firm with a strong client base.
- Benefits: Competitive salary, growth opportunities, and a chance to shape the company's future.
- Other info: Join a dynamic team and make a real difference in a fast-growing industry.
- Why this job: Be a key player in transforming marketing and driving impactful growth.
- Qualifications: 5+ years in marketing, especially in software/technology, with a focus on demand generation.
The predicted salary is between 135000 - 165000 $ per year.
Our client is a leading location intelligence and marketing planning software company transforming how leading enterprises make smarter real estate, site selection, and expansion decisions through predictive analytics, geospatial intelligence, and data-driven insights. They have 200+ enterprise customers across restaurant, retail, and healthcare industries with 99% net revenue retention and ~$20M in ARR.
About the opportunity: We are seeking a Head of Marketing to build and lead the company’s marketing function from the ground up. This is a highly strategic and hands-on leadership role responsible for developing the marketing strategy, strengthening brand awareness, creating demand generation programs, and building the foundation for scalable growth. You will own marketing end-to-end, partnering closely with Sales, Customer Success, and Product to drive awareness, pipeline, customer expansion, and market leadership.
- Build & Own the Marketing Strategy: Develop and execute a comprehensive marketing strategy aligned with company growth objectives.
- Demand Generation & Pipeline Growth: Create and optimize programs that generate qualified pipeline and support sales growth.
- Brand Marketing & Market Awareness: Elevate the company’s brand presence and establish category leadership by developing compelling brand messaging, creative direction, and campaigns.
- Product Marketing: Translate complex technology and data capabilities into clear customer value propositions.
What We're Looking for: We are looking for an entrepreneurial marketing leader who is excited by the opportunity to build something meaningful. 5+ years of marketing experience in the software/technology space. Exposure to demand generation, product marketing, branding & messaging and driving measurable business outcomes. A strategic thinker with a hands-on approach, and a commercial mindset where business impact/ROI is top of mind.
Head of Marketing employer: STA
Join a dynamic and innovative company at the forefront of location intelligence and predictive analytics, where you will have the unique opportunity to shape the sales strategy from the ground up. With a strong focus on employee growth, a collaborative work culture, and competitive compensation, this role in Vancouver offers a chance to make a significant impact while enjoying a supportive environment that values your contributions. As the Head of Sales, you'll not only lead but also learn alongside a passionate team, ensuring your professional development aligns with the company's ambitious goals.
