Customer Loyalty Marketing Manager

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We provide custom-branded tools, resources, and guidance to help barbers attract and retain more customers, efficiently manage shop operations, and increase revenue.

Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. SQUIRE supports shop owners from streamlined booking to real-time earning dashboards and building lasting customer relationships, helping barbers bridge their craft and business goals.

As SQUIRE’s Customer Loyalty Marketing Manager, this role will own the strategy and execution of programs designed to foster long-term customer love—through Ambassador, Referral, and Gifting initiatives. As part of the Lifecycle Marketing team, this role deepens brand affinity, increases customer engagement, and drives retention. The role collaborates with Marketing, Customer Success, Product, CX, and Data teams to create memorable and measurable experiences that turn loyal customers into advocates.

Job duties and responsibilities:

• Build, launch, and optimize programs that drive customer advocacy: referral, ambassador, and gifting initiatives
• Develop campaign strategies to surprise and delight customers to sustain engagement
• Use data and behavioral insights to segment audiences and personalize loyalty touchpoints across channels
• Collaborate cross-functionally with Product Marketing, Customer Success, Growth, CX, and Product to align initiatives with broader goals
• Own program dashboards, track loyalty KPIs (referrals, engagement, LTV), and report progress to leadership
• Identify and manage vendors or platforms powering loyalty efforts (e.g., referral software and gifting platforms)
• Test, iterate, and scale programs with a growth mindset to improve performance and deepen loyalty

Requirements and qualifications:

• 4–6 years of experience in customer marketing, lifecycle marketing, or loyalty/retention roles
• Proven experience developing and managing referral or ambassador programs at scale
• Data-driven with hands-on experience using marketing platforms, CRM systems (e.g., Customer.io, Salesforce), and reporting tools
• Experience with gifting, rewards, or loyalty tools
• Strong collaboration skills across Product, CX, and Marketing teams
• Passion for building community and driving advocacy through meaningful customer experiences
• Excellent written and verbal communication skills
• Ability to travel occasionally to events (up to 10%)

What we offer:

• Base Salary: $115,000 – $150,000
• New hire stock grant
• 100% employer-paid medical, dental, and vision insurance for you and your dependents
• 401K plan with company contribution
• Generous PTO and Parental Leave policies

SQUIRE takes into consideration a wide range of factors in final compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, qualifications and education, and other business needs.

SQUIRE is committed to providing reasonable accommodations to applicants with disabilities. If you require an accommodation, please email recruiting@getsquire.com.

SQUIRE provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type.

SQUIRE will not discriminate against employees for discussing pay; specific disclosures are governed by policy.

SQUIRE participates in E-Verify.