At a Glance
- Tasks: Lead Sprout's marketing by crafting compelling stories and building communities.
- Company: Join a dynamic startup focused on family-building benefits in the GTA.
- Benefits: Competitive salary, flexible work environment, and opportunities for growth.
- Other info: Collaborate closely with founders and a lean, innovative team.
- Why this job: Shape the future of B2B marketing while making a real impact.
- Qualifications: 6+ years in B2B marketing with exceptional writing skills.
The predicted salary is between 90000 - 110000 $ per year.
Shape Sprout’s first marketing function as a GTA-based B2B marketer owning content, email, events, and brand messaging. This hands-on marketing role turns family-building benefits into clear stories for brokers, HR leaders, carriers, and employees. You will work closely with founders, sales, and the Head of Design. The position combines creative craft, customer empathy, measurement, and AI-enabled workflows in a lean team.
Key Responsibilities:
- Own email, LinkedIn, content strategy, and weekly calendars
- Build HR leader and broker communities through events
- Design and run lifecycle nurture campaigns
- Create partner collateral, launch toolkits, and case studies
- Translate positioning into consistent audience-specific messaging
Requirements:
- Exceptional writing across complex benefit audiences
- 6+ years of hands-on B2B marketing experience
- Depth across content, email, events, and brand messaging
- Self-directed planning and outcome measurement
- Daily AI use with sound judgment
Lead Sprout’s marketing foundation through sharp writing, customer insight, lifecycle campaigns, and practical AI workflows.
Founding B2B Marketing Lead in Toronto employer: Sprout Family Inc.
At Sprout, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Founding B2B Marketing Lead, you'll have the unique opportunity to shape our marketing strategy while working closely with passionate founders and a lean team in the vibrant Greater Toronto Area. We offer competitive benefits, a focus on employee growth, and the chance to make a meaningful impact in the family-building space, all while leveraging cutting-edge AI tools to enhance your creative processes.
