Sales Manager in St. Catharines

Spring Creek Quail Farms is a growing, process-driven sales organization supplying grocery retailers, distributors, and foodservice customers across Canada and the United States. We are looking for an experienced Sales Manager to lead and develop our sales organization as we continue to grow.

The Sales Manager will lead our entire sales team, including Inside Sales Representatives, Sales Executives, and Account Management. Reporting directly to the CEO/Owner, you will be accountable for the team's sales performance, pipeline, forecasting, development, and execution. This is not a player-coach position. You will not carry your own book of business. Instead, your focus will be on building a high-performing sales team, developing people, improving sales processes, and ensuring the organization consistently hits its targets.

You will be responsible for:

• Setting clear expectations, targets, and accountability for the sales team
• Coaching and developing sales representatives and account managers
• Improving sales performance through data, process, and effective coaching
• Managing the sales pipeline and forecasting through HubSpot
• Ensuring consistent use of the company's sales process
• Developing account strategies and improving customer retention and growth
• Hiring, onboarding, developing, and retaining top sales talent
• Working closely with the CEO on strategic accounts and sales priorities
• Building the next level of sales infrastructure as the company grows

The Sales Team You Will Lead:

• Inside Sales: Inside Sales Representatives manage leads from initial contact through qualification in HubSpot. They also close independent retailers and smaller distributors and support store activation when larger chains approve Spring Creek as a supplier.
• Sales Executives: Sales Executives manage larger multi-location retail chains and broad-line distributors at the head-office level, taking qualified opportunities through to the first purchase order.
• Account Management: Account Management is responsible for retaining and growing key existing accounts through growth plans, promotional calendars, pricing analysis, business reviews, and ongoing relationship management.

The Sales Manager will oversee how these functions work together and ensure there are clear responsibilities and effective handoffs between roles.

Key Responsibilities:

• Own the sales scorecard and quarterly priorities within the EOS framework
• Establish clear goals and measurable expectations for each sales role
• Monitor performance and ensure the team is consistently working toward its targets
• Provide accurate sales forecasts and pipeline reporting to the CEO
• Use HubSpot data and reporting to make informed decisions
• Identify performance issues early and take appropriate action
• Conduct regular one-on-one coaching with sales team members
• Work alongside the team during sales calls, buyer meetings, and account reviews
• Prepare representatives before important calls and debrief afterward
• Identify whether performance gaps related to activity, account quality, sales skills, or process
• Develop high-potential employees and create opportunities for internal advancement
• Maintain a strong culture of accountability, coaching, and continuous improvement
• Ensure the team consistently follows the established sales process
• Maintain accurate and up-to-date information in HubSpot
• Ensure opportunities are in the appropriate stage and have clear next steps
• Monitor funnel progression and time-in-stage
• Improve handoffs between Inside Sales, Sales Executives, and Account Management
• Help develop and improve the company's sales pipeline and lead-generation strategy
• Work with marketing to improve lead quality and sales opportunities
• Lead productive and engaging sales team meetings
• Encourage knowledge sharing, role-play, skill development, and best-practice sharing
• Help the team understand and communicate Spring Creek's customer value proposition
• Work with the CEO to identify target accounts and strategic opportunities
• Ensure sales resources and account coverage are aligned with business priorities
• Have each sales representative develop and present annual and quarterly business plans
• Recruit and hire sales professionals as the organization grows
• Lead onboarding and probationary reviews
• Identify and develop high-performing employees
• Address performance concerns early with clear expectations and coaching plans
• Build a strong internal talent pipeline for future growth
• Work with the CEO on compensation and incentive structures that support company objectives

Requirements:

• Minimum 5 years of sales experience in CPG, consumer products, food, or complex distribution sales
• Experience selling to or through retail head offices, distributors, grocery chains, or other multi-location customers
• Proven experience directly managing a B2B sales team
• Demonstrated ability to lead a team toward sales targets and measurable results
• Experience developing, coaching, and retaining sales professionals
• Experience leading a combination of inside sales, field sales, and account management

Preferred Qualifications:

• Experience recruiting and onboarding sales professionals
• Experience developing sales compensation and incentive programs

Benefits:

• Wage $100,000-$150,000
• Performance-based bonus opportunity
• Opportunity for long-term career advancement toward a Director of Sales role
• Opportunity to have a significant impact on the growth and development of the sales organization
• Full-time, on-site position in Saint Anns, Ontario

Pay: $100,000.00-$150,000.00 per year