Lead Spinrite’s email, SMS, and CRM programs through hands-on campaign building, segmentation, lifecycle automation, and testing. Work across marketing teams. Reporting to the Director, Digital Marketing, this lead manages programs from planning through performance reporting. You will use Klaviyo, Mailchimp, Marketo, or comparable platforms while partnering with Brand, Creative, and DTC eCommerce teams. The work focuses on relevant content, measurable engagement, and continual improvement. Key Responsibilities:
Own email and SMS calendars aligned with marketing plans Build and QA campaigns across clients, devices, and links Design and analyze A/B tests for actionable improvements Develop segmentation using behavior and purchase data Optimize welcome, abandonment, post-purchase, and win-back flows Requirements:
Three or more years using email service providers Hands-on email and SMS program experience Working knowledge of Klaviyo, Salesforce Marketing Cloud, or Braze Functional HTML and CSS knowledge for email Knowledge of CASL, GDPR, and TCPA requirements Bring campaign execution, CRM automation, data analysis, and cross-functional coordination to Spinrite’s growing Digital Marketing team.
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