At a Glance
- Tasks: Drive brand growth and build strong relationships with bicycle retailers in Quebec and the Maritimes.
- Company: Join Specialized Bicycles, a leader in cycling innovation since 1974.
- Benefits: Competitive salary, remote work, and opportunities for professional development.
- Other info: Diverse and inclusive workplace committed to empowering all team members.
- Why this job: Make an impact in the cycling industry while working with a passionate team.
- Qualifications: Bilingual in French and English, with retail experience and strong leadership skills.
The predicted salary is between 100000 - 140000 $ per year.
Location: Canada, QC (Remote)
Remote Type: Remote
Time Type: Full time
Key Requirements:
- Residence in the serviced territory
- Fluency in French and English
- Valid driver's license and clean driving record
About Specialized:
Since 1974, innovation has guided our every decision. We are committed to building a diverse and inclusive workforce where every teammate can succeed, inspiring riders everywhere.
Job Summary:
Specialized Bicycles is seeking a dynamic and strategic Brand Development Manager to oversee and enhance our market presence within a designated territory. This pivotal role involves maximizing sell-in, sell-through, and market share across all sales channels. The Brand Development Manager will be responsible for managing the Specialized ecosystem, developing the existing retailer network, and identifying expansion opportunities to grow total market share.
Key Responsibilities:
Independent Bicycle Retail (IBR):
- Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration.
- Establish a visit plan to support existing partnerships through consistent, impactful visits.
- Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation.
- Actively develop and expand the existing retail network, identifying new opportunities for growth.
- Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.
Specialized Retail:
- Work with store managers and the Retail Merchandising team to ensure the right product is represented in the assortment plan.
- Maximize on-hand inventory by ensuring timely building, flooring, and selling of all models.
- Lead education initiatives to enhance brand knowledge across all teammates.
Specialized.com:
- Create a seamless rider journey by integrating click-and-collect and promotion programs.
Other:
- Represent Specialized Bicycles at industry events and trade shows to promote the brand.
- Gather and report customer feedback to improve products and services.
- Utilize the Specialized University (SU) training platform to stay informed about the latest products and market trends.
- Regularly analyze market conditions and competitor activities to inform strategic decisions.
Brand Development Manager in Québec employer: Specialized Bicycle Components
Specialized Bicycles is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to push boundaries and make a meaningful impact in the cycling industry. With a commitment to innovation and diversity, Specialized offers robust growth opportunities, competitive compensation, and a supportive environment where every team member can thrive. Located in the beautiful regions of Quebec and the Maritimes, this fully remote role allows for flexibility while contributing to a mission that believes in the transformative power of cycling.
Contact Details:
Specialized Bicycle Components Recruitment Team
