Serruya Private Equity (SPE) is a privately held investment firm with a diverse portfolio of consumer-focused businesses and brands across the food, beverage, retail, and hospitality sectors.
As our portfolio continues to grow, we are looking for a Marketing Manager to join our team and provide dedicated marketing leadership and support for one of the brands within our portfolio.
The Opportunity
We’re looking for a strategic, creative, and data-driven marketer who understands that great brands are built through memorable experiences—not just advertisements.
What You’ll Be Responsible For
Brand & Campaign Strategy
- Lead the development and execution of integrated marketing campaigns across digital, retail, social media, PR, and in-store channels.
- Develop seasonal campaigns, holiday promotions, product launches, and limited-time offerings.
- Maintain a consistent premium brand identity, voice, and visual standards across customer touchpoints.
- Identify opportunities to increase brand awareness and customer loyalty.
Digital Marketing & Customer Growth
- Work closely with social media and creative teams to execute engaging digital campaigns.
- Support email marketing, loyalty initiatives, paid media, and website promotions.
- Develop strategies to increase customer acquisition, retention, and lifetime value.
- Analyze customer insights to improve campaign effectiveness and overall marketing performance.
- Partner with operations and franchise teams to support new location openings, grand openings, and local store marketing initiatives.
- Create marketing toolkits and promotional assets for franchisees and locations.
- Develop campaigns that drive both in-store traffic and online ordering.
- Help ensure a consistent customer experience across locations.
Partnerships & Brand Collaborations
- Identify and manage partnerships with complementary brands, influencers, creators, and local communities.
- Support experiential marketing initiatives, sampling events, and strategic collaborations.
- Develop campaigns that create excitement and strengthen the brand’s position in the market.
Planning, Analytics & Performance
- Own annual marketing calendars, campaign timelines, and budgets.
- Monitor campaign performance across channels and optimize using customer insights and data.
- Present marketing results, recommendations, and growth opportunities to leadership.
- Collaborate with the broader Serruya Private Equity team and key stakeholders to ensure marketing initiatives align with overall business objectives.
Who You Are
- 3–5+ years of experience in marketing, brand management, or growth marketing.
- Experience within food & beverage, hospitality, retail, consumer packaged goods, or lifestyle brands is preferred.
- Strong understanding of brand strategy, digital marketing, and customer experience.
- Experience managing integrated marketing campaigns from concept through execution.
- Strategic thinker who enjoys both planning and hands-on execution.
- Excellent communication, organization, and project management skills.
- Comfortable collaborating with senior leadership and cross-functional teams.
- Passionate about consumer brands, food, hospitality, and creating memorable customer experiences
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Bonus Points If You Have
- Experience working with franchise or multi-location retail brands.
- Experience with loyalty programs, CRM, or customer lifecycle marketing.
- Background managing influencer campaigns and brand partnerships.
- Experience launching new products or seasonal campaigns.
- Knowledge of retail marketing analytics and customer insights.
Why You’ll Love Working at Serruya Private Equity
- Join a growing organization with a diverse portfolio of consumer-facing brands.
- Play a key role in shaping and growing one of the brands within our portfolio.
- Lead marketing initiatives across digital, retail, product launches, partnerships, and customer experiences.
- Have significant creative ownership and the opportunity to make a measurable impact.
- Work in a collaborative and entrepreneurial environment that values creativity, innovation, and execution.
- Gain exposure to a diverse portfolio of businesses and brands.
- Competitive compensation, professional development, and opportunities for continued growth.
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Marketing Manager in Markham employer: SPE - Serruya Private Equity
Serruya Private Equity is an exceptional employer that fosters a dynamic and collaborative work culture in Markham, Ontario. With a strong commitment to employee growth, the company offers ample opportunities for professional development and mentorship, ensuring that team members thrive in their careers. The focus on impactful legal decisions within a supportive environment makes this role not only rewarding but also integral to shaping the future of the organization.
Contact Details:
SPE - Serruya Private Equity Recruitment Team
