Drive SPC's paid social creative strategy from Vaughan or Toronto, combining performance analysis with short-form content production. Build conversion-focused creative for growing audiences.
As Creative Strategist, you will own creative direction across Meta, TikTok, Instagram, YouTube, and organic social channels. You will connect analytics with production, identify viral hooks, write briefs, and guide iterative testing. Your work supports audience growth, app installs, and membership conversions.
Key Responsibilities:
- Build weekly and monthly creative brief cadences
- Formulate hypotheses and test direct-response creative angles
- Analyze Hook Rate, Hold Rate, CTR, and CVR
- Translate performance data into creative revisions
- Use AI tools to expand asset volume
Requirements:
- Three to five-plus years in creative strategy or growth marketing
- Fluency in Hook Rate, Hold Rate, CTR, CVR, and CPA
- Experience managing external creators or UGC networks
- Hands-on short-form video editing experience
- Active adoption of modern AI creative platforms
Bring paid social strategy, performance analysis, and short-form production expertise to SPC's rebuilding creative engine.
Creative Strategist Paid Social in Vaughan employer: SPC Student Price Card Ltd.
At SPC Student Price Card Ltd., we pride ourselves on being an exceptional employer that values innovation and collaboration. Located in Vaughan, Ontario, our vibrant work culture fosters professional growth through mentorship and strategic initiatives, empowering employees to make a real impact on student lifestyles. With competitive benefits and a commitment to meaningful partnerships, SPC offers a rewarding environment for those looking to shape the future of student savings.
Contact Details:
SPC Student Price Card Ltd. Recruitment Team
