Performance Marketing Specialist in Calgary

SAIT’s Marketing department works to share the right message, in the right place, at the right time with prospective students, industry and the community. Join a creative team that leads the institutional marketing and recruitment plan to deliver cohesive and impactful experiences across every touchpoint – from digital channels to in-person events.

Reporting to the Manager, Strategic Marketing, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition. Your campaigns are cutting-edge and innovative. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.

You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.

How You'll Contribute

• Recruitment Marketing: Coordinate and appropriately resource internal and external creative partners in the campaign process. Determine the channel, audience targeting or segmentation, density, and the creative concept/message and call to action for each campaign. Monitor campaign metrics and respond as appropriate, including making adjustments mid-campaign. Manage the content and creative components including working with other team members and/or vendors in production.
• Stakeholder Services: Initiate collaboration with multiple stakeholder groups to source and verify content, build copy and creative. Ensure project planning includes stakeholder input and considerations. Foster a client-centered approach in all aspects of the work we do, with a focus on transparency and inclusion.

What You Bring

• Diploma in marketing, business or similar education. Bachelor's degree in marketing, business or similar education an asset.
• 5-7 years minimum directly related work experience in digital marketing, including managing paid advertising campaigns, project coordination and managing approval processes.
• Skills:
• Experience managing paid advertising campaigns across platforms such as Meta, TikTok, LinkedIn, Google, and programmatic display.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and reporting dashboards.
• Agile and innovative approach to testing, optimization, and adapting strategies to evolving industry trends.
• Solid knowledge of SEO/SEM best practices, keyword research, and optimization techniques.
• Strong project management and client service skills, with the ability to manage multiple projects and deadlines.
• Highly organized and detail-oriented, ensuring quality and consistency across campaigns.
• Familiarity with CRM platforms, marketing automation, and email marketing (asset).
• Proficiency in Adobe Creative Suite (asset).
• Excellent written and verbal communication skills, including copywriting, editing, proofreading, and presentation delivery.
• Working knowledge of Microsoft Office Suite.

We sincerely thank all applicants for their interest in this opportunity. We understand how important communication is, and we are committed to following up with every candidate. Please know that each application is thoughtfully reviewed, and you will hear from us either way.

Together, we build bold futures. At SAIT, we’re building bold futures. We’re a community of tenacious problem-solvers, inventive thinkers, and passionate collaborators who believe in doing work that matters. Named one of Alberta’s Top Employers, we’re driven by a desire to create an impact in our community. If you’re looking for a place where purpose meets possibility, you’ve found it here.

We’re committed to community and belonging. Community and belonging is essential to achieving SAIT's vision to be a global leader in applied education. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.