Shape PlayStation creator strategy across Canada using influencer marketing, relationship management, and campaign measurement in a hybrid Toronto contract. Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist for a 12-month contract. You will lead paid partnerships and the Canadian creator program across YouTube, TikTok, Twitch, Instagram, Facebook, and X. The work connects global communications, Canadian marketing, campaign planning, content development, and performance analysis. Key Responsibilities:
Own Canadian creator strategy across the launch calendar Lead sourcing, negotiation, contracting, briefing, and reporting Integrate creators with Social, PR, and global teams Manage creator relationships, programs, budgets, and timelines Report reach, engagement, sentiment, and community growth signals Requirements:
Bachelor's degree or equivalent Five or more years in influencer marketing or partnerships Paid partnership ownership from strategy through reporting Gaming culture and creator ecosystem fluency English required; French Canadian proficiency is a plus Bring creator judgment, campaign leadership, and data-literate strategy to PlayStation partnerships and gaming communities across Canada.
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Influencer Marketing Strategist PlayStation Canada in Mississauga employer: Sony Playstation
At Sony Interactive Entertainment’s PlayStation Studios Visual Arts, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to push the boundaries of creativity in game development. As a fully remote employer, we offer flexible working arrangements, competitive compensation, and opportunities for professional growth, ensuring that our team members can thrive while contributing to world-class AAA games from the comfort of their own homes in Canada.
