Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across YouTube, TikTok, Twitch, and Instagram. This 12-month contract is hybrid in Toronto, with remote applications considered. As Influencer and Content Creator Strategist, you will manage paid partnerships and the Canadian creator program. The work spans campaign strategy, creator-native storytelling, agency leadership, content production, and performance reporting. You will support game and product launches while engaging gaming communities. Key Responsibilities:
Own Canada creator strategy across the launch calendar Lead sourcing, negotiation, contracting, briefing, and reporting Integrate creators with Social, PR, and Marketing teams Manage PlayStation creator relationships and community touchpoints Report reach, engagement, sentiment, and community growth signals Requirements:
Bachelor’s degree or equivalent Five or more years in influencer marketing, partnerships, or creator programs Paid partnership ownership from strategy through reporting Gaming culture and creator ecosystem fluency English required; French Canadian proficiency is a plus Shape PlayStation creator partnerships through strategic storytelling, gaming culture expertise, relationship management, and data-informed campaign optimization.
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Contact Details:
Sony Interactive Entertainment Recruitment Team
