Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across a hybrid Toronto contract. Shape campaigns across major social platforms. Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist for a 12-month contract. The role supports Global Communications and Canadian Marketing through paid partnerships, creator programs, campaign integration, and performance analysis. Gaming culture fluency, communication, and project management are central. Key Responsibilities:
Own Canada creator strategy across the launch calendar Lead paid partnerships from sourcing through reporting Develop creator briefs and creator-native storytelling Coordinate capture plans, access moments, and event activations Report performance and actionable launch recommendations Requirements:
Bachelor’s degree or equivalent Five-plus years in influencer marketing, partnerships, or creator programs Fluency in gaming culture and creator ecosystems Familiarity with YouTube, Facebook, TikTok, Instagram, and Twitch English required; French Canadian proficiency is a plus Apply influencer strategy, creator relationships, gaming expertise, and performance measurement to grow PlayStation community engagement across Canada.
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PlayStation Influencer Marketing Strategist in Mississauga employer: Sony Interactive Entertainment Inc.
At Sony Interactive Entertainment, we pride ourselves on fostering a dynamic and inclusive work culture that encourages innovation and collaboration. As a Senior ML/AI SDET in Canada, you'll benefit from competitive compensation, comprehensive health benefits, and ample opportunities for professional growth, all while working alongside passionate experts in the gaming industry. Join us to make a meaningful impact on cutting-edge technology in a supportive environment that values your contributions.
Contact Details:
Sony Interactive Entertainment Inc. Recruitment Team
