At a Glance
- Tasks: Create and execute marketing strategies that elevate brand presence and drive growth.
- Company: Join a leading CPG company focused on innovation and consumer engagement.
- Benefits: Competitive salary, bonus potential, and opportunities for professional development.
- Other info: Dynamic work environment with a commitment to accessibility and inclusion.
- Why this job: Be a key player in shaping brand narratives and making impactful marketing decisions.
- Qualifications: Degree in Business or Marketing with 3-5 years of brand marketing experience.
The predicted salary is between 22756 - 27812 $ per year.
Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands.
Key Responsibilities
- Brand Strategy & Planning
- Develop & execute annual and long-term brand strategies aligned to business objectives.
- Support annual brand planning and budgeting cycles for branded initiatives.
- Use consumer, shopper, and market insight to identify growth opportunities for the brand.
- Ensure all activity aligns to brand positioning, messaging, and tone of voice, to deliver consistency across all touchpoints.
- Product & Innovation Management
- Initiate NPD and EPD projects, generating concepts in collaboration with Innovation and sales teams.
- Conduct feasibility analysis, business cases, and post-launch reviews.
- Monitor portfolio performance to identify improvement opportunities.
- Brand Activation & Communications
- Support the development and delivery of integrated marketing campaigns across digital, social, PR, shopper marketing, and trade.
- Manage day-to-day relationships with digital, PR, and research agencies, ensuring high-quality output on time and within budget.
- Lead packaging design development and artwork approval processes.
- Oversee brand content creation and digital/social strategy implementation, ensuring strong community engagement.
- Commercial & Category Collaboration
- Support the commercial and trade teams to optimize retailer meetings, range reviews, and joint business plans.
- Lead brand input into promotional strategy and pricing architecture.
- Analyze category and competitor performance to inform strategic decision-making.
- Financial Management
- Manage marketing (A&P) spend and optimize ROMI.
- Conduct performance reviews and identify corrective actions.
- Governance & Compliance
- Ensure all marketing communications, packaging, and claims adhere to Health Canada/CFIA/GS1 regulatory standards.
- Maintain brand guidelines and ensure compliance across internal teams and partners.
Requirements
- Completion of a Degree/Diploma in a Business or marketing discipline.
- Minimum 3-5+ years CPG/brand marketing experience.
- Results-driven leader with strategic mindset.
- Passion for consumers and building brands.
- Strong understanding of the digital landscape including advertising, social media, media planning and copy development.
- Excellent communication, interpersonal and persuasion skills.
- Excellent analytical and critical thinking skills – with the ability to turn data into actionable insights.
- Strong knowledge of sales, marketing and consumer insights functions.
- High level of proficiency in MS Office (Word, Excel and PowerPoint).
- A detail-oriented individual with the ability to multi-task is required.
Job Posting Range
Hiring Range: CAD $84,070 - $120,220. Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions.
Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.
Brand Manager in Markham employer: Sofina Foods Canada
Sofina Foods is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals looking to make a meaningful impact in the food manufacturing industry. With a strong emphasis on employee growth and development, we offer numerous opportunities for advancement while ensuring our team members are supported through comprehensive training and mentorship programs. Located in a vibrant community, our employees enjoy a dynamic work environment that values efficiency and continuous improvement, all while contributing to the production of high-quality perishable goods.
